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Social Media Manager
2 weeks ago
Role Description
- Develop and execute digital marketing strategies across various channels (SEO, SEM, social media, email, display advertising, content marketing).
- Plan and manage campaigns to drive traffic, engagement, and leads that deliver sales and ROI.
- Manage and optimize the company website and landing pages for SEO and conversion performance.
- Collaborate with the content team to create and distribute engaging content. Analyze digital marketing metrics and performance data, providing actionable insights.
- Oversee paid media campaigns (Google Ads, Facebook/Instagram, LinkedIn, etc.).
- Manage and grow the company's presence on social media platforms.
- Utilize marketing automation and CRM tools to optimize customer journey and lead nurturing.
- Stay up-to-date with digital trends, tools, and best practices.
- Manage budgets and report on ROI.
Qualifications
- Strong Communication and Writing skills
- Experience in developing and implementing Content Strategy
- Ability to analyze data and measure social media performance
- Excellent organizational and time management skills
- Ability to work effectively in a team environment
- Bachelor's degree in Marketing, Communications, or a related field is preferred
- Social Media Marketing and Lead Generation skills
- Proficiency in Web Analytics and Digital Marketing
- Marketing skills with the ability to develop and implement effective strategies
- Excellent communication and organizational skills
- Ability to work independently and collaboratively with a team
- Experience in the real estate industry is a plus