Public Relation Officer

3 hours ago

Bengaluru, Karnataka, India Pashet Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About The Opportunity
A consumer-focused fashion & apparel brand operating in the retail and lifestyle sector — designing, manufacturing, and selling contemporary apparel across India. We are recruiting an on-site Public Relations professional to build brand reputation, amplify product launches, and shape earned-media narratives for a fast-moving retail label.

Primary job title (best-performing on job platforms): Public Relations Officer
Role & Responsibilities

  • Develop and execute PR strategies that increase brand visibility across national and regional consumer media and lifestyle outlets.
  • Draft, edit, and distribute press releases, media advisories, pitches, and product copy tailored for fashion, lifestyle, and retail journalists.
  • Build and maintain relationships with editors, journalists, bloggers, and influencers; coordinate product seeding and media sampling programs.
  • Plan and manage on-site events, product launches, and press previews end-to-end, including vendor coordination and press follow-up.
  • Monitor media coverage, prepare regular PR performance reports, and translate results into actionable recommendations.
  • Lead issue and crisis communications response, drafting holding statements and coordinating cross-functional stakeholder messaging.

Skills & Qualifications
Must-Have

  • Media relations
  • Press release writing
  • Crisis communication
  • Social media management

Preferred

  • Media monitoring tools
  • Adobe Photoshop

Additional qualifications
: Proven experience in PR or communications within fashion, retail, or lifestyle brands; strong written English; ability to work on-site in India and travel to events as required.

Benefits & Culture Highlights

  • Fast-paced, creative retail environment with opportunities to lead brand-defining campaigns.
  • Employee product discounts and event-driven networking with industry media and influencers.

We seek a proactive PR professional who thrives on storytelling, media engagement, and delivering measurable PR outcomes for a consumer apparel brand. Apply if you have a track record of securing quality coverage, managing launches, and protecting brand reputation in a dynamic retail setting.

Skills: press release writing,media relations,crisis communication,social media management,adobe photoshop

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