Performance Social Media Marketer

2 weeks ago

PimpriChinchwad, Maharashtra, India Tour2Tech Academy Full time

Salary: Rs 12,000 - Rs 15,000 per month (Performance-based)

Experience: Minimum 1 Year - 2 Years (Freshers with Good Portfolio are Welcome )

Working Hours:

  • Monday to Saturday, 11:00 AM to 7:00 PM.

About the Role

We're looking for a performance-focused creator — someone who can blend creativity and marketing logic.

You'll own Tour2Tech's Instagram and YouTube presence, grow reach through smart organic content, and convert that attention into leads, DM queries, and sales.

This is not a "just post and pray" social media job.

This is growth-driven marketing where every post, reel, and ad must have ROI.

Key Responsibilities

  • Create and post high-engagement reels, shorts, and carousel content.
  • Manage Instagram & YouTube Ads – from targeting, A/B testing, to lead optimization.
  • Build and optimize WhatsApp lead funnels (Click-to-Chat + automated follow-ups).
  • Track and report key metrics: reach, cost per lead, conversion rate, revenue impact.
  • Manage the content calendar aligned with Tour2Tech campaigns, seasons, and offers.
  • Coordinate with design/editing freelancers (if needed) for faster output.
  • Stay on top of trends, audio, hashtags, and student engagement behavior.

Skills Required

  • Deep understanding of Instagram & YouTube algorithms.
  • Hands-on with Meta Ads Manager and YouTube Ads.
  • Strong command over video editing (CapCut, Canva, or Premiere).
  • Knowledge of basic analytics & tracking (GA4, Meta Pixel, UTM links).
  • Experience with WhatsApp Business API or automation tools preferred.
  • Excellent sense of content timing, hooks, and storytelling.

Why Join Tour2Tech Academy?

  1. Work on real, meaningful content that helps students and young professionals grow.

  2. Collaborate with a purpose-driven team in a creative and flexible environment.

  3. Build your professional portfolio with high-visibility content.

  4. Get creative freedom to pitch and produce your own ideas.

  5. Be part of a growing brand in the tech + education + consulting space.

Shortlisted candidates will be asked to complete a quick sample task or portfolio review.

Job Type: Full-time

Pay: ₹12, ₹15,000.00 per month

Benefits:

  • Work from home

Education:

  • Bachelor's (Preferred)

Experience:

  • Graphic design: 1 year (Preferred)

Work Location: In person

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