SEO Analyst

Job Description: Digital Marketing Executive (SEO Specialist)

We are looking for a talented and driven Digital Marketing Executive with strong SEO expertise to join our team. In this role, you will be responsible for improving our online visibility, increasing website traffic, and strengthening our brand presence across all digital platforms. Your skills in SEO and digital marketing strategies will be essential in helping us meet our marketing objectives.

Responsibilities & Duties:

• Conduct thorough keyword research to identify high-traffic, relevant terms for SEO and content planning.
• Optimize website content—including landing pages, blogs, and product/service descriptions—for better search performance and user engagement.
• Implement on-page SEO best practices such as optimized meta tags, URL structure, header tags, and internal linking.
• Track and analyze website performance using SEO and analytics tools like Google Analytics, Google Search Console, and SEMrush.
• Prepare and deliver regular reports on organic growth, keyword ranking, lead generation, and campaign ROI.
• Work closely with the development team to identify and fix technical SEO issues.
• Stay informed about the latest SEO updates, algorithm changes, and digital marketing trends.
• Perform competitor analysis and digital benchmarking to uncover opportunities and improvements.
• Collaborate with content and design teams to create SEO-driven blogs, creatives, and ad copy.
• Manage off-page SEO activities including backlink development, local listings, and online reputation management.
• Execute and monitor email marketing, social media promotions, and paid campaigns as needed.
• Support paid advertising efforts (Google Ads, Meta Ads) with keyword insights and landing page optimization inputs.
• Implement and maintain local SEO strategies to improve regional and location-based visibility.

Required Experience, Skills & Qualifications:

• Bachelor's degree in Marketing, Computer Science, Mass Communication, or a related field (or equivalent experience).
• 1–3 years of hands-on experience in SEO and Digital Marketing.
• Proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Ubersuggest.
• Basic understanding of digital advertising platforms (Google Ads, Meta Ads, LinkedIn Ads) is an added advantage.
• Strong analytical abilities and the skill to convert data insights into actionable strategies.
• Solid knowledge of technical SEO, on-page/off-page SEO, and performance measurement.
• Familiarity with WordPress and proficiency in MS Excel and PowerPoint.
• Excellent written and verbal communication skills.

Job Type: Full-time

Salary: ₹15,000 – ₹25,000 per month

Schedule:

• Day shift
• Monday to Friday

Work Mode: In-person

Location: Thanjavur

Job Type: Full-time

Pay: ₹15, ₹25,000.00 per month

Benefits:

• Health insurance
• Life insurance
• Paid sick time
• Provident Fund

Work Location: In person