Digital Marketing Specialist
2 days ago
Key Responsibilities:
Social Media Management
- Manage and grow our presence across Instagram, Facebook, YouTube, LinkedIn, and other platforms.
- Plan monthly content calendars and ensure consistent brand messaging.
- Create Instagram posts/reels (basic graphic designing required).
- Write content or efficiently generate content using AI tools.
SEO, SMO & Website Growth
- Perform keyword research, on-page SEO, off-page SEO, and technical SEO coordination.
- Optimize Google My Business (GMB) for ranking, reviews, and daily posting.
- Monitor website traffic and improve search engine visibility.
Paid Marketing & Performance
- Assist in running paid ads (Meta + Google) if required.
- Track performance using Google Analytics, Meta Business Suite, Search Console, etc.
Brand Building & Communication
- Coordinate with the creative team, videographer, and clinic operations for content.
- Ensure brand consistency across all digital touchpoints.
- Bring new ideas for campaigns, reels, influencer tie-ups, and engagement growth.
Requirements
- 3–6 years of hands-on experience in Digital Marketing.
- Strong understanding of SEO, SMO, SMM & GMB optimization.
- Ability to create posts using Canva or similar tools.
- Good written English & experience using AI for content generation.
- Knowledge of Meta Ads / Google Ads is a plus.
- Experience in healthcare, beauty, wellness, or salon industry is preferred (not mandatory).
Job Types: Full-time, Permanent
Pay: ₹12, ₹32,000.00 per month
Education:
- Bachelor's (Preferred)
Experience:
- Digital marketing: 1 year (Required)
Work Location: In person
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