Digital Marketing Specialist

5 days ago

Rs Puram Coimbatore Tamil Nadu, India Peopleclick Learning Full time ₹ 2,00,000 - ₹ 4,00,000 per year

We are looking for a results-driven Digital Marketing Specialist with proven expertise in lead generation, social media marketing, and paid advertising. This role is crucial to driving student enrollments and brand visibility in the fast-growing EdTech space.

  • Experience in the EdTech or education sector is a plus

Key Focus Areas:

  • Lead Generation through performance marketing campaigns
  • Social Media Marketing (SMM) – strategy, content, engagement
  • Paid Advertising (SEM/SMM Ads) – Meta Ads, Google Ads, YouTube Ads

Responsibilities:

  • Plan and execute high-converting lead generation campaigns across digital platforms
  • Run and optimize paid ad campaigns (Google Ads, Facebook/Instagram, YouTube, LinkedIn)
  • Build and manage targeted ad funnels for student acquisition
  • Develop engaging and relevant content for social media channels
  • Monitor and grow social media presence and audience engagement
  • Track campaign metrics using Google Analytics, Meta Ads Manager, etc.
  • Collaborate with design/content teams to develop compelling ad creatives and CTAs
  • Continuously A/B test creatives, messaging, and landing pages to improve conversion rates

Skills & Tools:

  • Paid Ads: Google Ads, Meta (Facebook/Instagram) Ads, YouTube Ads
  • Social Platforms: Facebook, Instagram, LinkedIn, YouTube
  • Analytics Tools: Google Analytics, Meta Business Suite
  • Lead Tracking: Landing pages, forms, UTM tracking
  • Bonus Tools: WordPress, Canva, SEMrush

Qualifications:

  • 3 years of hands-on experience in digital marketing, with focus on lead generation and paid ads
  • Deep understanding of campaign strategy, targeting, and performance metrics
  • Strong knowledge of social media algorithms and content best practices
  • Excellent communication, creative, and data analysis skills
  • Experience in the EdTech or education sector is a plus

Digital Marketing Specialist, Lead Generation Specialist,

Job Type: Full-time

Pay: ₹20, ₹40,000.00 per month

Benefits:

  • Internet reimbursement

Application Question(s):

  • Urgent Immediate joiner needed?

Experience:

  • edtech: 1 year (Required)
  • Digital Marketing: 2 years (Required)

Work Location: In person

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