
Marketing & Branding Manager
1 day ago
About the Role
We at House of AC are looking for an energetic and creative Marketing & Branding Manager to lead our brand-building and marketing initiatives. This role blends strategic thinking with hands-on execution, ensuring our premium identity is consistently represented across campaigns, content, and events.
Qualifications & Skills
● Experience: 2–4 years in marketing, branding, or communications, ideally in a premium/luxury brand environment.
● Education: Bachelor's degree in Marketing, Communications, Business, or related field.
● Strong understanding of premium consumer behavior and brand building.
● Excellent communication, organizational, and project management skills.
● Proficiency in social media platforms, content tools, and basic marketing analytics.
● Creative eye for design, aesthetics, and brand storytelling.
Key Responsibilities
Brand Strategy & Positioning
● Assist in developing and refining the brand's positioning to strengthen market presence.
● Create and maintain brand narratives that connect with target audiences.
● Ensure brand guidelines are upheld across all communication and marketing materials.
Campaign Development & Execution
● Plan, coordinate, and execute integrated marketing campaigns across digital, print, and experiential channels.
● Collaborate with creative teams, agencies, and vendors for campaign content and design.
● Utilize product launches, seasonal trends, and events to maximize marketing impact.
Content & Social Media Management
● Develop engaging content strategies for social media, website, and paid marketing.
● Oversee the creation of high-quality visuals and copy aligned with brand voice.
● Track and analyze content performance to refine future strategies.
Events, Collaborations & PR
● Support planning and execution of brand events, exhibitions, and collaborations with designers, influencers, and partners.
● Build and maintain relationships with media outlets and industry contacts for brand visibility.
● Coordinate with PR to secure coverage in premium publications.
Performance Tracking & Optimization
● Monitor marketing KPIs and provide actionable insights.
● Manage campaign budgets effectively for maximum ROI.
● Stay updated on competitor activities and market trends.
Job Type: Full-time
Pay: ₹30, ₹40,000.00 per month
Work Location: In person
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