
Assistant Manager- New Product Development
2 weeks ago
Role & responsibilities:
Key Responsibilities:
Product Development & Strategy
- Lead the development of new corrugated products from concept to market launch.
- Define and execute product strategies aligned with business goals, market trends, and technological advancements.
- Work with R&D and design teams to develop innovative, customer-focused packaging solutions.
- Assess product feasibility based on technical capabilities, production capacity, and market demand.
Market Research & Trend Analysis
- Conduct market research to identify customer needs, industry trends, and competitive products.
- Analyze consumer behavior and packaging trends to guide product development.
- Monitor industry regulations and emerging technologies to ensure product competitiveness and compliance.
Cross-Functional Collaboration
- Coordinate with sales, marketing, R&D, production, and quality assurance teams to align on product goals and ensure smooth development.
- Collaborate with procurement and supply chain teams to ensure timely availability of materials.
Product Design & Prototyping
- Lead design and prototyping phases for new products, ensuring prototypes meet strength, durability, and customer needs.
- Work with production to optimize designs for manufacturability and cost efficiency.
Product Launch & Commercialization
- Develop and execute product launch plans, including market testing, pricing, and promotional strategies.
- Collaborate with sales and marketing teams for successful product introductions.
- Ensure timely production and logistics for launch readiness.
Quality Assurance & Compliance
- Ensure products meet quality standards, industry regulations, and customer expectations.
- Work with quality control to establish benchmarks and monitor adherence during production.
- Address any product performance issues post-launch.
Cost Management
- Develop and monitor cost estimates for new products to ensure budget adherence.
- Optimize production processes for cost efficiency while maintaining product quality.
Product Lifecycle Management
- Track product performance post-launch, gathering feedback to drive improvements.
- Plan for product updates based on market demands and technological advancements.
Reporting & Documentation
- Maintain detailed records of product development processes, testing, and customer feedback.
- Provide regular updates to senior management on product progress and performance.
Preferred candidate profile:
- Bachelor's degree in Business, Engineering, Packaging, or a related field (Masters preferred)
- 5+ years of experience in product development, preferably in packaging or related industries.
- Strong understanding of product lifecycle, market research, and cross-functional collaboration.
- Excellent problem-solving, communication, and project management skills.
- Ability to manage multiple projects and priorities in a fast-paced environment
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