Content Writer
2 weeks ago
Job Description – Content Writer
Role: Content Writer
Core Responsibility: Create engaging, brand-specific, and SEO-optimized content.
Experience- 1 yr.
Key Responsibilities
Content Development
• Draft captions for social media posts/reels
• Write SEO-friendly blogs (keyword-rich, readability focus)
• Ensure originality with minimum AI dependency
• Create website copy (About Us, Services, Product Descriptions, Punchlines)
• Create ad copy for Meta & Google campaigns
Research & Ideation
• Conduct keyword & industry research
• Study competitor content
• Suggest campaign copy hooks
Editing & Proofing
• Proofread content before design
• Check grammar, tone, and plagiarism
Collaboration
• Coordinate with design team for creative briefs
• Work with SEO team for keyword usage
Core Competencies Required:
Skills
- Strong writing, SEO content creation, ad copywriting, proofreading, research, cross-team collaboration, time management.
Knowledge
- SEO basics, content formats, originality vs AI tools, social media platform nuances, brand communication & consumer psychology.
Self-Image
- Sees themselves as a brand storyteller, voice of the brand, creative contributor, accountable for originality and alignment.
Traits
- Creative, detail-oriented, adaptive to brand voice, proactive, consistent, open to feedback.
Motives
- Passion for learning, drive for measurable impact, creative satisfaction, commitment to brand building, ambition to grow as a marketing professional.
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