Assistant Marketing Manager

5 days ago

Kadi, Gujarat, India Spraytech food products llp Full time ₹ 1,80,000 - ₹ 2,50,000 per year

Job Title: Domestic Marketing Assistant

Location for reporting: Thol kadi road, Kadi, Gujarat

Industry: Food Ingredients / Food Processing / Natural Food Colors

Employment Type: Full-time

Job Summary:

We are seeking a dynamic and motivated Domestic Marketing Assistant to support our marketing and business development efforts across India. The ideal candidate will have a strong understanding of the food ingredients industry, particularly natural food colors, and demonstrate the ability to generate leads, travel extensively, and engage directly with potential customers. This role requires both technical know-how and people skills to promote our natural food color solutions to food & beverage manufacturers, processors, and distributors.

Key Responsibilities:

  • Pan-India Lead Generation:
  • Identify and qualify new business opportunities across various states through cold calling, digital outreach, industry databases, and attending trade shows.
  • Customer Engagement & Visits:

Regular travel across India to meet potential clients, conduct product presentations, and gather market intelligence.

  • Technical Support & Product Knowledge:

Provide basic technical information on the application of natural food colors in various products such as beverages, dairy, confectionery, snacks, and more.Monitor industry trends, competitor activity, and customer needs to inform marketing strategies and product development.Coordinate with internal teams to ensure customer requirements are met and technical trials or samples are managed smoothly.Maintain detailed records of interactions, leads, and follow-ups using CRM tools and prepare periodic reports for management.

Market Research:

  • Collaboration with Sales and R&D Teams:
  • Reporting & CRM Management:

Qualifications:

  • Bachelor's degree in Food Technology, Marketing, or related field.
  • 1-3 years of experience in B2B marketing, preferably in food ingredients, flavors, colors, or additives sector.
  • Technical understanding of how food ingredients, especially natural colors, interact with various food matrices.

Skills & Competencies:

  • Excellent communication and interpersonal skills.
  • Strong networking and lead-generation capabilities.
  • Willingness to travel frequently across India.
  • Self-motivated, detail-oriented, and capable of working independently.
  • Familiarity with CRM and basic marketing tools.

Preferred Experience:

  • Exposure to natural color formulations, clean-label ingredients, or health-centric food additives.
  • Participation in B2B exhibitions or food industry trade shows.

Compensation:

  • Competitive salary with travel allowances.
  • Performance-based incentives.

Job Types: Full-time, Permanent

Pay: ₹18, ₹25,000.00 per month

Work Location: In person

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