Playwright Testing Professional

2 days ago

Bengaluru, Karnataka, India Capgemini Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Your Role

As an SFMC Developer, you will play a key role in designing, developing, and optimizing marketing automation solutions using Salesforce Marketing Cloud. You will collaborate with cross-functional teams to deliver personalized customer journeys, implement data-driven campaigns, and ensure seamless integration with other platforms.

*Key Responsibilities- Develop and maintain Marketing Cloud solutions, including Email Studio, Journey Builder, Automation Studio, and Mobile Studio.
- Design and implement dynamic and personalized email templates using AMPscript, HTML, and CSS.
- Integrate SFMC with external systems (e.g., Salesforce CRM, APIs, data extensions) for seamless data flow.
- Build and optimize customer journeys, automation workflows, and triggered campaigns.
- Monitor, analyze, and report on campaign performance, providing actionable insights for continuous improvement.
- Ensure compliance with data privacy regulations and best practices in email deliverability and marketing automation.
Top 5 Technical Skills

- AMPscript & SSJS (Server-Side JavaScript): Advanced scripting for dynamic content and automation in SFMC.
- Salesforce Marketing Cloud Platform: Deep expertise in Email Studio, Journey Builder, Automation Studio, and Contact Builder.
- API Integration: Experience with REST and SOAP APIs for integrating SFMC with external systems and data sources.
- HTML, CSS, and Responsive Email Design: Strong skills in building visually appealing and mobile-friendly email templates.
- SQL & Data Management: Proficient in writing SQL queries for data segmentation, audience targeting, and automation within SFMC.
What you'll love about working here*

You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.

You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.

At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.

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