Team Lead-CX and CAR

About The Job
Company Overview:
At Sid's Farm, we are a dedicated D2C brand committed to delivering 100% pure dairy products of the highest quality. Every drop of milk and product we offer embodies our promise of purity, quality, and safety. Founded in 2013 and named after our founder's son, Sid, our company reflects a father's commitment to providing the best for families and future generations. What began as a service to a few families has grown into a proud community, now serving over 25,000 families. Our employees are our greatest Cheerleaders and Assets, and we are committed to fostering a culture of Growth and Development. We provide ample opportunities for professional advancement, ongoing training, and mentorship to help our team members reach their full potential.

At Sid's Farm, we are passionate about ensuring that every product we create meets the highest standards for you and your loved ones. We also create a workplace where our employees can thrive and contribute meaningfully. We are growing like never before, expanding our horizons in Hyderabad, Bangalore, Pune, Vijayawada, and a few more locations soon. We are a solid family of 500+ employees looking forward to more Culture Champions to enable every individual's growth story

Role Summary
Position:
Team Lead - CX and CAR

Experience:
2 - 3 Years

Location:
Pune (On-site)

We're looking for a dynamic and hands-on Team Lead to lead the Customer Experience (CX) initiatives, and manage a team focused on Customer Acquisition & Retention (CAR).

This role is perfect for someone who thrives in fast-paced environments, is data-driven, and is passionate about building strong brand connections at the ground level.

Key Responsibilities

• Customer Experience (CX) Strategy
• Own the end-to-end customer journey and experience metrics across online and offline touchpoints.
• Collaborate with operations, delivery, and support teams to solve customer pain points and enhance NPS.
• Monitor and act on feedback loops from customers to improve satisfaction, reduce churn, and build loyalty.
• Drive initiatives like onboarding journeys, referral programs, and community engagement.
• Lead CAR Team (Customer Acquisition & Retention)
• Manage and coach a small but energetic CAR team to meet acquisition and retention goals.
• Set KPIs and monitor daily/weekly performance to ensure customer growth and repeat orders.
• Collaborate with digital teams on CRM campaigns, WhatsApp marketing, and reactivation strategies.
• Use tools and dashboards to track CAC, LTV, churn, and retention rates.

Qualifications & Skills

• MBA/Graduate in Marketing, Business, or relevant field.
• 2–3 years of hands-on experience in D2C, FMCG, or Dairy sectors.
• Exposure to CX frameworks and tools; strong problem-solving skills.
• Experience leading a small team and managing KPIs.
• Excellent communication skills and ability to coordinate cross-functionally.
• Data-driven, entrepreneurial, and passionate about the customer journey.

What You'll Love About The Role

• Be at the forefront of a growing premium dairy brand with a 360-degree exposure.
• Get full ownership of impactful consumer-facing campaigns.
• Work in a collaborative, young, and mission-driven team.
• Opportunities to experiment, innovate, and grow with the brand.
• Competitive compensation, performance-based incentives, and learning opportunities.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to be a key player in the growth of a high-impact D2C brand.
• Collaborative and dynamic work environment focused on innovation and community engagement.
• Health and wellness benefits.

Why Sid's Farm? Working at a Farm is fun, but you have to see it for yourself. Here we go with all the reasons to help you choose Sid's Farm as your preferred workplace.

• Innovative Culture - With a commitment to quality and innovation, you'll be part of a forward-thinking team that values fresh ideas and approaches with a new vision to act upon. If you're passionate about high-quality dairy products and ideas, working at Sid's Farm allows you to be part of a team that shares that commitment and creativity.
• Sustainability Focus: Sid's Farm prioritizes sustainable practices, allowing employees to contribute to environmentally friendly initiatives and feel good about their impact. Visit our Farm to gain a deeper understanding of what we do.
• Growth Opportunities - As a growing company, there are ample chances for career advancement and professional development, allowing you to evolve alongside the business as you would be handling every aspect of the business. Working in a growing D2C Brand just elevates your learning curve by leaps and bounds.
• Community Engagement - Sid's Farm actively engages with local communities, providing employees with opportunities to participate in outreach programs and make a difference.
• Strong Values - The company emphasizes transparency, integrity, and customer satisfaction, fostering a positive and ethical work environment.
• Doing what you love - Here you will always end up doing what you love and in a more liberal way. Ideas and actions have no boundaries here as long as you have figured it all out.

How to Apply?
This is a high-impact leadership role offering the opportunity to shape the brand's future, influence strategic decisions, and drive long-term business success in a rapidly expanding D2C dairy category. If you're passionate about consumer brands and ready to take a market-leading dairy startup to the next level, we'd love to hear from you In the meantime, we invite you to dive into our world by following us on Instagram and LinkedIn.

There, you can explore our vibrant community, get a behind-the-scenes look at our farm, and stay updated on all the exciting things happening at Sid's Farm. Stay updated by checking out our exciting Career Opportunities.