Digital Marketing Project Manager

7 days ago

Delhi, Delhi, India DigitallyTop Full time ₹ 3,60,000 - ₹ 6,00,000 per year

Job Title: Digital Marketing Project Manager

Location: Dwarka Sec-12 ,Delhi

Job Summary: We are seeking an experienced and highly organized Digital Marketing Project Manager to join our growing team. The ideal candidate will have 3-5 years of proven experience managing complex digital marketing projects from conception to completion, with a particular strength in paid advertising platforms like Facebook Ads and Google Ads. You will be responsible for planning, executing, and optimizing digital campaigns, ensuring they are delivered on time, within budget, and achieve measurable results. This role requires a blend of strategic thinking, hands-on campaign management, excellent communication, and a strong analytical mindset.

Responsibilities:

  • Project Planning & Strategy:
  • Lead the planning, definition, and scope of digital marketing projects, including paid media (Facebook Ads, Google Ads), SEO, content marketing, email marketing, social media, and website initiatives.
  • Develop comprehensive project plans, timelines, resource allocation, and budget forecasts for all digital marketing campaigns.
  • Collaborate with the Head of Marketing and other stakeholders to align digital strategies with overall business objectives.
  • Campaign Management & Execution
  • Manage and optimize paid advertising campaigns extensively on Facebook Ads and Google Ads (Search, Display, Video, Shopping). This includes:
  • Developing compelling ad copy and creative briefs.
  • Setting up and launching campaigns, ad sets, and ads.
  • Implementing A/B testing strategies for continuous improvement.
  • Managing campaign budgets effectively to maximize ROI and achieve KPIs (e.g., CPA, ROAS, Clicks, Impressions, Conversions).
  • Coordinate with internal teams (e.g., Content Writers, Graphic Designers, Web Developers) and external vendors to ensure seamless project delivery.
  • Ensure all digital marketing efforts are integrated and consistent with brand guidelines.
  • Performance Monitoring & Reporting:
  • Utilize analytics tools (e.g., Google Analytics, Facebook Ads Manager, Google Ads) to derive actionable insights and identify areas for improvement.
  • Prepare detailed performance reports and present findings and recommendations to stakeholders.
  • Risk Management & Problem Solving.
  • Communication & Collaboration
  • Act as the primary point of contact for digital marketing projects, ensuring clear and timely communication with all team members, clients , and stakeholders.
  • Facilitate regular project meetings (e.g., kick-offs, stand-ups, reviews) to ensure alignment and progress.
  • Foster a collaborative and high-performance environment within the marketing team.

Qualifications:

  • Experience: 3-5 years of progressive experience in digital marketing, with at least 2 years in a dedicated project management or senior campaign management role.
  • Paid Media Expertise:
  • Proven hands-on experience and advanced knowledge of managing, optimizing, and scaling campaigns on Facebook Ads Manager (Meta Ads) and Google Ads.

  • Strong understanding of various campaign objectives (lead generation, sales, brand awareness, traffic), targeting options, bidding strategies, and ad formats on both platforms.

  • Project Management Skills:

  • Solid understanding of project management methodologies (e.g., Agile, Scrum, Waterfall).
  • Proficiency with project management tools (e.g., Asana, Trello, Jira, , ClickUp).
  • Excellent organizational skills, attention to detail, and ability to manage multiple projects simultaneously under tight deadlines.

Job Types: Full-time, Permanent

Pay: Up to ₹45,000.00 per month

Benefits:

  • Flexible schedule
  • Paid sick time

Work Location: In person

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