Marketing Manager

1 week ago

Chennai, Tamil Nadu, India BritApp Systems Private Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Marketing Manager

Location:
[Chennai, India] (Work from office only)

Experience:
Minimum 2 - 4 years as a Marketing Manager (no career gaps)

Employment Type:
Full-time

About Us

Britapp Systems is a fast-growing technology company building web and mobile products for international markets, including:

  • ESMACS
    – Employee Compliance Management (UK)
  • TimeSeel
    – Employee Attendance & Tracking (Global)
  • MoneySeel
    – Personal Finance & Expense Tracking (Global)
  • Eposdeck
    – POS & Billing for Electronics Retail (UK)

We also partner with
Aramm Legal
, a UK-based law firm helping clients with legal services.

We're looking for an
experienced Marketing Manager
to
lead and execute all marketing initiatives end-to-end
— from brand strategy to digital campaigns, and from lead generation to customer conversion.

Key Responsibilities

  • Marketing Strategy & Planning
  • Build and execute
    global marketing strategies
    for SaaS, mobile apps, and legal services.

  • Define clear KPIs (leads, conversions, downloads, ROI) and manage marketing budgets effectively.

  • Digital Marketing & International Campaigns

  • Plan and run
    international campaigns
    on Google Ads, Facebook/Instagram, LinkedIn, YouTube, and TikTok.
  • Focus on
    UK & global markets
    for SaaS products and apps.

  • Oversee SEO/ASO for websites and apps; manage analytics (Google Analytics, GTM, Firebase, etc.).

  • Team Leadership

  • Lead and guide the
    multimedia team
    (designers, video editors) to create engaging creatives and ads.

  • Supervise the
    telecalling team
    for lead follow-up, nurturing, and conversions.

  • Content & Branding

  • Build strong brand positioning for each product and the law firm.

  • Oversee social media presence, blogs, landing pages, and email campaigns.

  • Lead Generation & Conversion

  • Drive qualified leads for
    B2B products
    (ESMACS, Eposdeck).
  • Increase
    app installs and active users
    for TimeSeel and MoneySeel.

  • Generate consultation leads for
    Aramm Legal
    through UK-focused campaigns.

  • Reporting & Optimization

  • Monitor marketing KPIs, analyze ROI, and optimize campaigns.
  • Present performance reports and recommendations to management.

Requirements

  • 3+ years of proven experience
    as a Marketing Manager or Digital Marketing Lead.
  • International marketing experience
    — preferably UK, EU, or global campaigns.
  • Strong knowledge of
    Google Ads, Meta Ads, LinkedIn Campaign Manager, SEO, ASO, content strategy
    .
  • Experience in
    managing teams
    (design/multimedia + telecalling).
  • Solid understanding of
    lead generation funnels
    for both B2B & B2C products.
  • Must have
    no career gaps
    and a track record of delivering measurable marketing results.
  • Excellent communication, leadership, and project management skills.

Nice to Have

  • Experience marketing
    tech products / SaaS / mobile apps
    internationally.
  • Exposure to
    UK legal or service-based industries
    .
  • Familiarity with
    CRM tools and marketing automation
    .

What We Offer

  • Opportunity to
    own the entire marketing function
    across multiple products and regions.
  • Work on
    diverse products
    — from apps to SaaS to legal services.
  • Competitive salary + performance-based incentives.
  • A collaborative, innovation-driven work culture.

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