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Freelance Motion Graphic Designer

14 hours ago

Coimbatore, Tamil Nadu, India Backdropsource Full time

Role:
Freelancer Motion Graphic Designer

Compensation:
6000 to 8000 per month depending on experience

Location:
India

Work Mode:
Remote

About the Role

— a global E-commerce brand redefining creative display & visual storytelling — is looking for a Motion Graphic Designer who doesn't just create visuals, but drives engagement and sparks conversations.

What You'll Do:

  • Conceptualize, storyboard, and produce motion graphics, videos, and posters tailored for Facebook, Instagram, LinkedIn, YouTube, and other digital platforms.
  • Collaborate closely with content writers and marketing teams to ideate concepts for reels, videos, and social campaigns that grow social media presence organically.
  • Add hooks, captions, transitions, and visual cues to maximize engagement and retention in every creative piece.
  • Create brand-aligned visuals — product showcases, brand campaigns, explainer videos, and social-first animations — that convert viewers into followers or customers.
  • Maintain and evolve Backdropsource's visual identity across all social media touchpoints.
  • Edit and optimize videos with attention to rhythm, flow, and platform-specific best practices.
  • Sketch or draft storyboards before execution, ensuring clarity of concept and impact.

What You Bring to the Table:

  • Minimum
    3 years of experience
    , preferably in social media content creation, digital marketing, or an E-commerce/Digital Marketing agency.
  • Strong expertise in
    Adobe Creative Cloud
    : Illustrator, Photoshop, After Effects, Premiere Pro; knowledge of CapCut or similar tools is a plus.
  • Solid experience in video creation, editing, and social-first storytelling.
  • Proficiency in storyboarding, sketching, and visual conceptualization.
  • Understanding of social media dynamics: hooks, engagement triggers, trends, and platform-specific content strategies.
  • Keen sense of brand guidelines, typography, color psychology, composition, and motion flow.

Who We're Looking For:

  • A creative, playful, and heuristic thinker — always experimenting with ideas before polishing them into perfection.
  • Someone who understands that motion and visuals drive emotion, rhythm, and engagement, not just aesthetics.
  • Able to switch between chaos and structure — think like a creative, execute like a craftsman.
  • Obsessed with brand alignment, consistency, and storytelling cohesion.
  • Passionate about social media growth and audience engagement.

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