Search Engine Optimization Specialist

4 days ago

Noida, Uttar Pradesh, India EquipMedy Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the Role

We are looking for a results-driven
SEO Specialist
to manage all search engine optimization, Bookmarkting and Commenting. The ideal candidate will be responsible for improving our website's visibility on major search engines, driving organic traffic, and enhancing user experience.

Key Responsibilities

  • Conduct keyword research to identify trends, insights, and opportunities.
  • Optimize website content, landing pages, and blog posts for SEO best practices.
  • Manage on-page and off-page SEO strategies including link-building campaigns.
  • Track, report, and analyze website performance metrics using tools like Google Analytics, Search Console, and SEMrush.
  • Collaborate with content, design, and marketing teams to improve site structure and content performance.
  • Perform regular website audits and recommend improvements for ranking and usability.
  • Stay updated with the latest SEO trends, algorithm changes, and industry best practices.
  • Develop and execute strategies to enhance local SEO and brand authority.

Requirements

  • Bachelor's degree in Marketing, Communication, IT, or related field.
  • 1–3 years of proven experience in SEO or digital marketing.
  • Strong understanding of search engine algorithms and ranking factors.
  • Hands-on experience with SEO tools (e.g., Ahrefs, Moz, SEMrush, Screaming Frog).
  • Basic understanding of HTML, CSS, and website CMS (WordPress preferred).
  • Excellent analytical, communication, and project management skills.

Preferred Skills

  • Experience with content marketing and social media integration.
  • Knowledge of Google Ads, Google Tag Manager, and Schema markup.
  • Familiarity with technical SEO and Core Web Vitals.

What We Offer

  • Dynamic, growth-oriented work environment.
  • Opportunities for learning, upskilling, and certification support.
  • Flexible work culture and performance-based incentives.

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