Digital Marketing Specialist

Responsibilities:

• Develop and execute digital marketing strategies to achieve business objectives such as lead generation, customer acquisition, and brand visibility.
• Manage and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Create compelling and engaging content for digital channels including social media posts, blog articles, email newsletters, and website copy.
• Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and ROI, and provide regular reports to stakeholders.
• Conduct market research and competitor analysis to identify opportunities and trends in the digital landscape.
• Collaborate with cross-functional teams including design, content, and product teams to ensure alignment of marketing efforts with overall business goals.
• Optimize website and landing pages for search engine visibility and user experience (SEO and UX).
• Stay updated with industry trends, tools, and best practices in digital marketing, and proactively recommend innovative strategies to improve performance.
• Manage social media channels and engage with the audience through regular posts, comments, and messages.
• Implement email marketing campaigns including segmentation, A/B testing, and automation to nurture leads and retain customers.
• Develop and maintain strong relationships with digital marketing vendors and partners.

Job Types: Full-time, Permanent

Pay: ₹20, ₹25,000.00 per month

Experience:

• Digital marketing: 2 years (Required)

Work Location: In person