Social Media Marketing Manager

Company Description

Paulsons, established in 1984, has grown into a household name known for its dedication to quality and spreading joy through shopping experiences. We curate unique and beautiful clothing by working with artisans and local manufacturers across India, reflecting both traditional craftsmanship and modern appeal. Our focus on detail and customer comfort ensures a memorable shopping experience. We strive to maintain and build upon the trust our patrons have placed in us, continually improving at every level.

ABOUT THE ROLE:

We're looking for a full-time Social Media Manager with a background in Communication Design to lead the brand's visual identity across all digital touchpoints.
This is not just a content creation role, it's a 360° ownership role
for everything visual: from strategy to design, from execution to performance.

You'll work closely with our Creative, Marketing, and e-Commerce teams to build a cohesive brand experience through scroll-stopping visuals, engaging videos, and campaign-aligned content.
You'll be responsible for how Paulsons looks and feels across Instagram, Facebook, WhatsApp, our website, and more.

Ideal for someone who is visually sharp, deeply organised, and excited by the challenge of turning brand stories into beautiful, effective content.

KEY RESPONSIBILITIES:

• Plan and manage monthly visual content calendars across Instagram, Facebook, WhatsApp, and the website in alignment with brand campaigns, launches, and festive moments
• Design creatives, including social media posts, stories, reels covers, website banners, email graphics, and ad creatives, ensuring consistency in brand colours, typography, and tone of voice
• Ideate, script, and edit short-form video content (primarily Reels), using transitions, overlays, and trending formats; coordinate with internal teams for shoot planning, styling, and references
• Create and maintain design templates, asset libraries, and brand guides for scale and consistency
• Collaborate with marketing, performance, and eCommerce teams to ensure visuals support overall campaign goals, including homepage updates, product graphics, and Shopify banners
• Repurpose visual content across platforms (organic, paid, email, WhatsApp) and ensure timely execution
• Track content performance across platforms; identify best-performing formats, analyse trends, and adapt creative strategies accordingly
• Organise and maintain a structured archive of creative assets, inspiration references, and benchmarking material
• Keep up with design trends, visual storytelling formats, and competitor content to constantly evolve the brand's creative direction

SKILLS & SOFTWARES REQUIRED:

Must Have:

• Proficiency in Adobe Suite, primarily Adobe Photoshop, Premiere Pro, and Illustrator
• Photo Editing, Video Editing, Storyboarding
• Basic knowledge of photography/ styling/ moodboarding
• Strong understanding of visual composition, brand aesthetics, and storytelling
• Good command over English (for captions, reels, text, banners, etc.)
• Strong attention to detail and ability to multitask under deadlines
• Excellent organisational skills and visual documentation habits

Good to Have:

• Experience with Meta Business Suite / social scheduling tools
• Understanding of content for ads (static + video) and what makes them convert
• Prior work in a fashion, D2C, or lifestyle brand

Location:
Okhla Phase 1, Delhi

Type:
Full-time, On-site

Working Days:
6 days (Monday to Saturday)

Experience:
1-3 years

Compensation:
3-5LPA

Vacancies:
1