Senior Content Writer

2 weeks ago

Greater Hyderabad Area, India Taxilla Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Position: Business Analyst – Content Strategy & Digital Marketing (B2B SaaS/PaaS)

Experience Required:
Minimum 2+ years in
content writing for B2B software products

Overview:

We are seeking a
highly skilled Business Analyst
with a strong foundation in
content writing
, specifically for
B2B SaaS and PaaS platforms
. This role demands someone who can not only understand complex software products but also translate that understanding into clear, engaging, and business-relevant content.

Content writing is the core of this role
, and candidates must demonstrate proven experience in crafting content that drives engagement, supports marketing goals, and resonates with B2B audiences.

Key Responsibilities:

  • Lead the creation of high-impact content, including blogs, whitepapers, product documentation, case studies, and email campaigns.
  • Work closely with product and marketing teams to understand technical and business aspects and reflect them in content.
  • Conduct research to support content strategy, positioning, and messaging.
  • Define and track KPIs for content performance and engagement.
  • Support digital marketing efforts with SEO-optimized and campaign-ready content.
  • Analyze content effectiveness and continuously improve based on performance data.

Preferred Skills & Experience:

  • Minimum 2+ years of hands-on experience in content writing
    for B2B software businesses.
  • Strong understanding of SaaS/PaaS platforms and their value propositions.
  • Familiarity with digital marketing tools and techniques.
  • Excellent written communication and storytelling skills.
  • Ability to manage multiple content projects and meet deadlines.
  • Experience with tools like HubSpot, SEMrush, Google Analytics, or similar is a plus.

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