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Senior Content Writer
2 weeks ago
Position: Business Analyst – Content Strategy & Digital Marketing (B2B SaaS/PaaS)
Experience Required:
Minimum 2+ years in
content writing for B2B software products
Overview:
We are seeking a
highly skilled Business Analyst
with a strong foundation in
content writing
, specifically for
B2B SaaS and PaaS platforms
. This role demands someone who can not only understand complex software products but also translate that understanding into clear, engaging, and business-relevant content.
Content writing is the core of this role
, and candidates must demonstrate proven experience in crafting content that drives engagement, supports marketing goals, and resonates with B2B audiences.
Key Responsibilities:
- Lead the creation of high-impact content, including blogs, whitepapers, product documentation, case studies, and email campaigns.
- Work closely with product and marketing teams to understand technical and business aspects and reflect them in content.
- Conduct research to support content strategy, positioning, and messaging.
- Define and track KPIs for content performance and engagement.
- Support digital marketing efforts with SEO-optimized and campaign-ready content.
- Analyze content effectiveness and continuously improve based on performance data.
Preferred Skills & Experience:
- Minimum 2+ years of hands-on experience in content writing
for B2B software businesses. - Strong understanding of SaaS/PaaS platforms and their value propositions.
- Familiarity with digital marketing tools and techniques.
- Excellent written communication and storytelling skills.
- Ability to manage multiple content projects and meet deadlines.
- Experience with tools like HubSpot, SEMrush, Google Analytics, or similar is a plus.
