Social Media Specialist
15 hours ago
Role & responsibilities
- Develop, implement, and manage social media strategies across platforms (Instagram, Facebook, LinkedIn, Twitter/X, YouTube, etc.).
- Create and oversee engaging content (posts, stories, reels, videos, blogs, polls, etc.).
- Manage content calendars to ensure consistency and timeliness.
- Monitor social media channels, engage with the audience, and handle feedback or complaints.
- Run paid ad campaigns and optimize them for reach, engagement, and conversions.
- Analyze performance metrics (reach, engagement, impressions, CTR, conversions, ROI).
- Prepare weekly/monthly reports and provide insights for continuous improvement.
- Identify new growth opportunities (influencer collaborations, partnerships, trends).
- Ensure brand consistency in tone, visuals, and messaging across all platforms.
- Stay updated with new social media tools, features, and best practices.
Preferred candidate profile
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