Social Media Manager

6 days ago

Noida, Uttar Pradesh, India Lions Workforce Solutions Full time US$ 60,000 - US$ 1,20,000 per year

Job Title: Social Media Manager

Company: Lions Workforce Solutions

Location: Sector 132, Noida, Uttar Pradesh

Industry: Manpower / Recruitment Services

Salary: Negotiable (Based on experience)

Employment Type: Full-time

Job Summary:

We are looking for a results-driven Social Media Manager with hands-on experience in content creation, audience engagement, and running paid advertising campaignsespecially across Meta (Facebook & Instagram) platforms. The ideal candidate will be responsible for building our brand presence online, growing engagement, and driving lead generation through targeted campaigns.

Key Responsibilities:

  • Develop and implement a social media strategy aligned with business goals
  • Create and manage content calendars for platforms like LinkedIn, Facebook, Instagram, Twitter/X
  • Design and execute Meta ad campaigns (Facebook & Instagram) to increase reach, traffic, and conversions
  • Optimize ad budgets and monitor campaign performance using Meta Ads Manager
  • Conduct A/B testing on ad creatives and audience targeting
  • Analyze performance data and prepare regular reports with insights and recommendations
  • Engage with followers, respond to messages/comments, and build online communities
  • Monitor social media trends, competitors, and audience behavior
  • Collaborate with marketing, recruitment, and design teams on brand messaging and campaigns

Required Qualifications:

  • Bachelors degree in Marketing, Digital Media, Communications, or related field
  • 2+ years of proven experience managing social media accounts and ad campaigns
  • In-depth knowledge of Meta Ads Manager, including campaign creation, targeting, budgeting, and reporting
  • Strong understanding of organic and paid social strategies
  • Proficiency in content creation tools (Canva, Adobe Spark, etc.)
  • Excellent communication and copywriting skills
  • Ability to work independently and manage multiple priorities

Preferred Skills:

  • Experience in recruitment, HR, or B2B marketing is a plus
  • Familiarity with SEO basics and Google Analytics
  • Understanding of lead generation funnels and retargeting strategies

Benefits:

  • Competitive salary (based on experience and performance)
  • Flexible and collaborative work environment
  • Opportunities for professional growth in digital marketing

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