Social Media Marketing Specialist

Job Title: Social Media Specialist

Experience- 5 to 8 Years

Salary- 9.00 to 11.00 LPA

Job Location-Powai,Mumbai

About the Company- Our client is more than a decade old MNC and headquartered in Melbourne, Australia, is a leading manufacturer of a Premium range of IT Peripherals, consumer electronics and mobility products

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All the products are researched & developed in house by their R&D team. An industry first, most of their products are backed by LIFE TIME WARRANTY, which reflects the confidence they have in their end to end research, engineering and manufacturing capabilities

Products-USB Products, Laptop Docking stations, Cables and Adapter, Notebook charge & store, charging and power, Audio and Video products, Thunderbolt 3 products etc.

About the Role

As a
Social Media Marketing Specialist
, you will be responsible for creating and managing paid and unpaid social media campaigns that primarily increase brand awareness, followers, and consumer engagement, and drive sales for the Journey brand. This person is happily committed to inspiring, educating and growing the community of brand advocates across all social platforms (Instagram, Facebook, Twitter, TikTok, LinkedIn, etc.). An experienced strategist, creative writer, and result-driven metrics lover who is extremely passionate and proactive about growing the brand across all social channels.

Success in this role requires skills in creative strategy and management, and a true love for pushing the limits on leveraging social influencers, platforms, campaigns, and communities to aggressively grow the community and social following on all major social profiles.

Job Summary (General Responsibilities)

• Designs and implements a social media strategy aligned with brand identity, target demographics and goals.
• Defines/implements growth strategies that build the consumer base across all channels
• Defines social voice and write creative/engaging social copy that inspires and influences desired consumer responses.
• Works with the larger marketing team and agency partners to create social promotion campaigns, paid-advertising, events and product promotions/launches that are implemented on select social platforms.
• Writes compelling social headlines and copy for posts, ads, images, and campaigns; conceptualize and create eye-catching images that uniquely promote the brand and products.
• Tracks and reports to senior management on social media KPIs, conversions and ROI objectives as they relate to company growth goals; compare against competing brands.
• Selects the optimal social media apps, tools, and platforms to streamline, post and grow social content.
• Leads and grows Influencer Marketing program; continually identifying strategic influencers and co-branding opportunities.
• Weekly analyzes metrics and adjusts strategies as needed; prepares social media reports on a daily/weekly basis and effectively present to Senior Management.

Education And Experience Requirements

• 5+ years of social media experience, preferably working in technology/ consumer electronics
• Familiar with web analytics and social metrics
• Proven track record of growing social profiles/channels for a company (not a personal social channel)
• Excellent creative and social writing skills; able to capture brand voice in a succinct, compelling and engaging way
• Experience with different systems of advertising campaigns and paid product promotions on different social media platforms (Google AdWords, FB/Instagram Ads, Post Boosts, etc.)
• Blogging, HTML and site development experience preferred
• Good eye for design; ability to source/edit/create iconic images; experience with Adobe Creative Suite
• Familiar with ROI analysis, conversions, standard social media KPIs, SEO and content marketing strategies
• Ability to 'manage up', proactively manage multiple priorities and projects
• B.A. degree in Marketing, Communications, Journalism or related field

Interested Candidates can also mail their CVs to