Admissions & CRM Support Exe./Social Media & Digital Marketing Manager

Job Profile 1: Admissions & CRM Support Executive

Overview

Responsible for end-to-end coordination of student admissions and effective management of the institutes CRM platform. This role ensures smooth lead tracking, timely follow-ups, and accurate reporting, while providing technical support across Microsoft 365 tools.

Key Responsibilities:

• Admissions Coordination

• Manage daily admission activities.

• Maintain accurate records of leads, applications, and conversions.

• Track calling status and prepare daily/weekly admission reports.

• CRM Management

• Update, monitor, and troubleshoot the CRM system to maintain clean and complete data.

• Generate performance dashboards and analytical reports for management.

• Coordinate with the technical team for CRM enhancements or integrations.

• Microsoft 365 Administration

• Use Outlook, Excel, Word, PowerPoint, Teams, and SharePoint for communication, scheduling, and reporting.

• Develop spreadsheets and presentations for leadership reviews.

Required Skills & Competencies

• Strong understanding of CRM processes and lead funnels.
• Excellent command of Microsoft 365 suite (advanced Excel, Teams collaboration, SharePoint).
• Analytical mindset with high attention to detail.
• Effective communication and institutional skills.

Qualifications & Experience

• Bachelors degree in Business Administration, IT, or related field.
• 24 years experience in admissions or CRM-based operations (educational sector preferred).

Key Metrics

• Lead-to-admission conversion rate.
• CRM data accuracy and reporting timeliness.

Job Profile 2: Social Media & Digital Marketing Manager

Position Overview

The Social Media & Digital Marketing Manager will strengthen the institute's digital presence, showcase academic achievements, and engage prospective students, parents, alumni, and the wider community. This role combines creative content development with strategic marketing to enhance admissions outreach, promote campus events, and reinforce the institute's reputation.

Key Responsibilities

Digital Strategy & Brand Building

• Develop and execute a comprehensive social media strategy aligned with the institute's vision and annual academic calendar.
• Position the institute as a premier destination for higher education through creative campaigns and storytelling.
• Collaborate with academic departments and the admissions team to highlight programs, faculty accomplishments, student successes, and events.

Content Creation & Management

• Plan and produce engaging content for Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
• Conceptualize and create reels/short-form videos showcasing campus life, student projects, festivals, and placement drives.
• Coordinate photography, videography, and design for both digital and print collateral.

Paid Campaigns & SEO

• Plan and manage Meta Ads (Facebook & Instagram) and other paid campaigns to support admissions and event promotions.
• Implement SEO strategies to improve the institute's website ranking and visibility for prospective students and parents.
• Track analytics to measure campaign effectiveness and optimize ROI.

Community Engagement

• Moderate and respond to messages, comments, and inquiries on all platforms in a timely, professional manner.
• Work closely with the Admissions Office to integrate digital leads into the institute CRM for follow-ups.

Required Skills & Competencies

• Proven expertise in Meta Ads Manager, SEO tools (Google Analytics, Search Console, SEMrush or similar), and social media scheduling platforms.
• Strong creative sense for video content and reel production (concept, scripting, and basic editing).
• Excellent copywriting skills and understanding of academic and student-focused communication.
• Ability to collaborate with faculty, students, and staff to gather stories and ideas.
• Strong analytical skills for interpreting data and presenting actionable insights.

Qualifications & Experience

• Bachelor's degree in Marketing, Mass Communication, Digital Media, or related field (Master's preferred).
• 2–4 years of experience in social media marketing or digital campaigns—preferably in an educational institution, university, or ed-tech environment.

Key Performance Indicators (KPIs)

• Growth in followers, engagement rate, and reach across all platforms.
• Increase in qualified admission leads from digital campaigns.
• Improvement in organic website traffic and search engine rankings.
• Positive community feedback and higher attendance at institute events promoted online.