Content & Copy Writer

2 days ago

Coimbatore, Tamil Nadu, India Backdropsource Full time ₹ 6,00,000 - ₹ 8,50,000 per year

Company:
Backdropsource

Role:
Full-time | On-Site (Ram Nagar, Coimbatore)

CTC:
₹8.4 LPA (Fixed)

Join Date:
Immediate Joiners Only

About Backdropsource

Backdropsource is not just an e-commerce brand—we are a global creative partner for photographers, filmmakers, brands, and event creators. With our backdrops, tension fabrics, media walls, and custom displays, we set the stage for visual storytelling worldwide.

We are now looking for a
Content Writer / Copywriter
who can bring creativity, clarity, and strategy into every word—whether it's long-form storytelling or short, punchy ad copy.

Key Responsibilities

As a Content Writer:

  • Develop SEO-optimized blogs, website content, product descriptions, and long-form guides with proper keyword integration, meta tags, and internal linking strategies.
  • Conduct in-depth research on industry trends, competitors, and search intent to produce authoritative, high-ranking content.
  • Apply on-page SEO best practices including content structuring (H1–H3 hierarchy), schema usage, and optimization for featured snippets.

As a Copywriter:

  • Create high-converting ad copy, taglines, and product positioning statements optimized for CTR and conversion metrics.
  • Write persuasive, audience-specific content for email campaigns and social media ads, incorporating A/B testing principles to measure effectiveness.
  • Work closely with the marketing team to ensure brand consistency and alignment of messaging across paid ads, organic campaigns, and landing pages.

Required Skills & Experience

  • Minimum 2.5 years of writing experience in digital marketing or e-commerce
  • Strong command of English with excellent grammar, vocabulary, and storytelling ability
  • Proven experience in SEO-driven content creation
  • Ability to write both long-form content (blogs, guides) and short-form copy (ads, emails, social)

Preferred Qualities / Bonus Skills

  • Exposure to digital marketing tools and analytics platforms
  • Strong creative and conceptual thinking
  • Ability to adapt tone and style based on audience and medium

Points to Consider Before Applying

  • Apply only if you are ready to work in a startup environment that is performance-driven and focused on exponential growth.
  • Must be flexible with working hours and proactive in approach.

Apply Now

Send your resume to

or connect on WhatsApp at

.

Note: Only shortlisted candidates will be contacted due to the high number of applicants.

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