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Content Writer
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Profile: Content WriterLocation: Delhi (Work from Office)Experience: 3+ YearsResponsibilities:Deliver high-quality content for social media, websites, portals, events, blogs, and marketing materials like backdrops, standees, business cards, banners, and more. Conduct in-depth research and gather industry-related data from official websites and documents. Prepare well-structured documents and reports for social media analytics, website content, press releases, Memorandum of Understandings and more.
Develop strategies to increase traffic on social media platforms like Twitter, LinkedIn, Instagram, Facebook, and YouTube. Regularly post on social media channels, including quizzes, polls, creatives, GIFs, and videos. Optimize content for search engines using keywords, meta tags, alt text, and other SEO techniques.
Update website content as needed. Stay up to date about industry trends, news, events, PIB releases, press news etc. Possess good knowledge of marketing tools and proficiency in MS Excel, MS Word, and presentation software.
Measure content success by tracking KPIs such as website traffic, unique visitors, and social media analytics. Create a monthly social media plan and execute a content calendar. Ensure content is relevant, informative and sourced from official websites.
Education:Bachelor's degree is preferred; a master's degree is a plus.
