Senior Content Writer

4 days ago

Noida, Uttar Pradesh, India PE Upskill LLP Full time ₹ 24,00,000 - ₹ 43,20,000 per year

About the Role:As the S*enior Editor of , you will lead our content operations for India's largest university comparison and career guidance platform — featuring 1,000+ universities* and 10,000+ programs.Your primary goal is to ensure the publication of 50,000+ SEO-optimized words daily across blogs, course pages, and university profiles — all aligned with our editorial, SEO, and academic standards.This is not just an editing role — it's a leadership position where you'll drive content strategy, team efficiency, and brand voice consistency across all digital platforms.Key Responsibilities:1. Editorial Leadership & Content ManagementOversee a team of content writers, reviewers, and SEO specialists to ensure daily publishing targets (50K+ words/day).Define and enforce editorial guidelines, tone, and brand standards for EdTech and university-related content.Manage the entire content lifecycle — from topic ideation → draft → review → approval → SEO → publish.Approve final versions of all high-traffic or featured pages (university, course, comparison, and blog).2. SEO & Performance OptimizationCollaborate closely with the SEO Head to ensure all content meets Google EEAT, on-page SEO, and semantic optimization best practices.Monitor keyword rankings, CTR, and indexing reports daily to ensure steady organic growth.Conduct weekly SEO audits and plan corrective action for underperforming pages.3. Team Coordination & Workflow AutomationAssign daily word-count and topic targets to writers and reviewers using internal dashboards (e.g., Stackby, LSQ, or Google Sheets).Implement content scoring metrics — Plagiarism < 3%, Grammarly > 95%, Humanization > 90%.Ensure seamless communication between content, SEO, and development teams for faster publishing cycles.4. Quality & ComplianceMaintain factual accuracy and data integrity in all university and course pages (affiliation, NAAC, NIRF, eligibility, fee, etc.).Follow UGC, AICTE, and NAAC norms for all educational references.Uphold content originality, neutrality, and grammatical excellence.5. Reporting & KPI MonitoringSubmit daily and weekly reports to the CEO/Head of Operations summarizing:Total Words PublishedSEO Score ImprovementsPlagiarism/AI %Rework Rate & Team EfficiencyParticipate in content review meetings and continuously optimize editorial workflow.Key Performance Indicators (KPIs): 50,000+ Words Published Daily (Team Output) Avg Grammarly Score: 95%+ Avg SEO Score (Yoast/SurferSEO): 85%+ Rework Rate:

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