Store Director

The Opportunity

• Be the brand's on-ground CEO: leading people, product, place, and profit - end to end.
• Set the standard and the pace on the floor; turn first visits into lasting rituals and advocates.
• Work directly with the founders; your ideas move fast. We're building a bench of Store Directors
• this is a runway to multi-store leadership and future company roles.

What You'll Lead

• People & Culture: build, coach, and inspire a high-performing, cross-trained team across Retail,

Café, BOH/Ops, and Digital Concierge.

• Guest & Community obsession, VIP rituals, tastings/masterclasses, and local collaborations that

create a cult following.

• Business & P&L: daily grip on sales, margins, UPT/ATV, conversion, labour, waste, and shrink;

act quickly and intelligently on insight.

• Operations & Excellence: immaculate SOPs, audit-readiness, accurate inwards and GRN/IRN,

disciplined inventory and waste control.

• Omnichannel & Digital: seamlessly orchestrate store, website, WhatsApp, and phone orders;

grow memberships and repeat business through personalized outreach.

• Space & Storytelling: visual merchandising, tasting counters, and seasonal narratives that make

guests linger - then return.

• Partnerships & Compliance: proactive relationships with mall/property and regulators;

unwavering hygiene and food-safety (FSSAI-aligned).

Leadership & People

• 30/60/90 Onboarding: crystal-clear goals; role mapping; cross-training matrix by week 4;

successors identified by day 90.

• Coaching Cadence: daily huddles; weekly floorcraft coaching; monthly development chats;

quarterly talent reviews.

• Standards & Training: service playbook, brand voice, grooming, escalation ladder; 100% hygiene

& food-safety compliance.

• Scheduling & Labour: demand-based rostering, smart allocations, and live redeployments during

peaks to lift productivity per sq. ft without compromising service.

• Culture & Retention: recognition rituals, transparent feedback loops, psychologically safe and

approachable leadership; track eNPS and attrition with quarterly goals.

• Quality & Audits: zero-incident mindset; routine safety/EHS checks; training completion and

audit scores tracked and celebrated.

You Might Be Born For This If…

• You're a magnetic, hands-on leader who reads a room and a P&L with equal ease.
• You have a point of view on taste: origins, makers, terroir, craft and you love sharing that

curiosity.

• You stay calm, clear, and generous under pressure; your team feels braver around you.
• You love to lead people and P&L with equal passion.

What You've Done

• 6–10 years in premium/luxury retail or hospitality (food-led environments a plus), leading 10+

teammates across multiple functions.

• Proven P&L accountability and comfort with the daily rhythm of KPIs, inventory health, audits,

and loss prevention.

• Experience with guest management and omnichannel outreach (appointments, remote selling,

concierge fulfilment).

• Strong communication and stakeholder management with property partners and local regulators;

FSSAI/hygiene know-how.

• Great story teller and passionate about food and beverage

What Success Looks Like

• Store rhythm is crisp: huddles, walk-throughs, and dashboards drive action; SOPs are lived, not

laminated.

• Top guests are mapped by name and palate; tastings/masterclasses have waitlists; repeat orders

are climbing.

• Inventory is healthy and honest: GRN/IRN accuracy is consistent; waste/shrink are trending

down; audits are clean.

• Team is confident and kind: cross-training underway; successors visible; eNPS baseline captured

and improving.

• You will own and oversee the company's governance standards, ensuring consistency and

compliance at all levels

Rewards & Pathway

• Compensation: ~15 lakh per annum (fixed) + performance-linked profit-sharing.
• Access: direct, ongoing access to the founders mentorship and rapid decision-making.
• Trajectory: part of a growing bench of Store Directors with a clear runway to multi-store

leadership and, over time to even own the role of CEO