Paid Media

2 days ago

Mumbai Metropolitan Region, India Aptita Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Job Title:
Paid Media Specialist / Paid Media Manager (B2B Marketing)

Location:
Mumbai - Hybrid

Experience:
3–6 years

Industry:
B2B / Digital Marketing / Advertising / SaaS

About The Role
We are looking for a data-driven and strategic
Paid Media Specialist
with strong
B2B marketing experience
to plan, execute, and optimize performance marketing campaigns across digital platforms. The ideal candidate should have hands-on expertise in paid search, paid social, and display campaigns targeted at driving leads and conversions for B2B clients or enterprise audiences.

Key Responsibilities

  • Develop, execute, and optimize multi-channel paid media campaigns across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and Display Networks.
  • Drive high-quality B2B lead generation and optimize campaigns for MQLs and SQLs.
  • Build and manage end-to-end paid media strategy — from audience segmentation, targeting, ad creation, and landing page optimization to conversion tracking.
  • Collaborate closely with content, creative, and analytics teams to ensure campaign messaging aligns with audience needs and business goals.
  • Track and report on campaign performance metrics (CTR, CPL, CPA, ROI, etc.) and derive actionable insights for optimization.
  • Manage budgets efficiently and ensure maximum ROI across platforms.
  • Conduct A/B testing on creatives, ad copies, and landing pages.
  • Stay current with the latest trends and best practices in digital advertising, automation, and B2B performance marketing.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3–6 years of experience in paid media management, preferably with B2B marketing exposure.
  • Proven experience managing campaigns on LinkedIn Ads, Google Ads, and Meta Ads.
  • Strong understanding of B2B buyer journeys, funnel stages, and lead nurturing.
  • Hands-on experience with Google Analytics, Tag Manager, HubSpot, or other marketing automation tools.
  • Excellent analytical, problem-solving, and reporting skills.
  • Strong communication and presentation abilities.

Preferred Skills

  • Experience working in SaaS, technology, or enterprise-level B2B campaigns.
  • Familiarity with CRM tools (HubSpot, Salesforce, etc.).
  • Certification in Google Ads and LinkedIn Marketing.

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