Group Product Manager

3 days ago

Mumbai Metropolitan Region, India SUN PHARMA Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Role:
Group Product Manager - CNS

Experience:
7 to 10 years of product marketing experience

Qualification:
B. Pharma + MBA - Marketing OR Pharma. Management

Therapy/Department:
CNS therapy (preferred), we are open to consider candidates from any therapy

Industry Preference:
Pharma

Job Location:
Sun House, Mumbai

Areas Of Responsibilities

  • Development of marketing and promotional plans for products to support the end consumers' need
  • Ensuring marketing strategy implementation through sales force connect
  • Market intelligence through primary research and customer connect
  • Collaboration with internal & external media to ensure the proper execution of strategies
  • Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.
  • To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process.
  • Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.
  • SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
  • Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.
  • Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.
  • Motivating sales team members by organizing training camps, award ceremonies, and recognition programs.
  • Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy.

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