Assistant Manager Distribution Marketing

Role Overview

The role involves driving consumer and growth -building initiatives, along with forging strategic alliances and managing public relations, to enhance the reach and penetration of Jiostar Channels.

Key Responsibilities

·       Collaborate to develop innovative strategies that transition consumers from FTA and DA to the Pay TV ecosystem.

·       Drive awareness for initiatives, track intention-to-purchase scores, generate leads, grow subscriptions, and monitor positive shifts in market or consumer behaviour.

·       Plan & implement subscriber building initiatives tailored to meet the challenges of specific markets.

·       Prepare and maintain dashboards on region wise channel and pack penetration for key affiliates to thereby device customised strategies and approaches for unlocking growth potential.

·       Define and track key funnel metrics across the marketing funnel — Cost per subscriber, Media evaluation on partner platforms, penetration and reach, cost to conversion, revenue increase on VAS, share of voice — to evaluate effectiveness of growth initiatives across VAS, DA to RA, and FTA to Pay TV.

·       Regularly review performance KPIs such as subscription growth, penetration rates, engagement, and churn across services and platforms and partner with sales and strategy teams to develop test-and-learn models for new interventions and optimize ROI.

·       Boost subscriber numbers for VAS products such as Bollywood Premier, Star Plus Super Hit Serials, Regional Movie Services, and 4K.

·       Collaborate with distribution partners to grow revenue and subscriptions for existing VAS services through end-to-end, ROI-driven go-to-market (GTM) strategies and innovative demand-generation initiatives.

·       Work closely with sales and strategy teams to identify and onboard new clients and content partners for launching differentiated VAS offerings, aligned with evolving consumer preferences and market whitespace.

·       Lead publicity initiatives to support growth agendas, including Pay TV transition and VAS launches, across PR, trade, and owned media

·       Lead creative and communication development to drive key growth objectives including DA to RA upgrades, FTA to Pay TV transition, and CPS penetration.

·       Act as a key point of contact for distribution partners and internal stakeholders, ensuring seamless coordination, timely delivery of assets, and alignment on campaign objectives.

·       Understand partner needs, co-create marketing solutions, and proactively address challenges to strengthen relationships and drive mutual business growth.

·       Aid in consumer activation activities & marketing solutions for business growth

·       Lead and manage end-to-end vendor coordination, including financial processes, legal documentation, and commercial negotiations to ensure smooth execution and compliance.

·       Drive initiatives that expand the Pay TV customer base and increase VAS subscriptions along with the below mentioned growth Initiatives:

·       VAS (Regional Movies, Bollywood Premier, 4K, Super Hit Serials)

·       FTA to Pay TV

·       DA to RA

·       CPS

·       CRM

Qualifications and Experience:

· MBA/ PG from Tier I institute, with min 3 to 5 years of experience.

· years of experience in strategic brand management & Product Line Management

· Excellent understanding of brand communication development and strong project management skills

· Ability to draft creative briefs and prepare comprehensive marketing proposition

· Adept at translating consumer insights into impactful growth strategies and creative ideas that resonate with target audiences.

· Advanced proficiency in Excel, including pivot tables, VLOOKUPs, and data dashboards, with strong number-crunching skills for business and marketing analysis.

· Strong client servicing and relationship management skills with the ability to understand partner needs, provide strategic solutions, and ensure timely execution.

· Proactive stakeholder communication and expectation management across internal teams, sales, creative, and external distribution or content partners.

Key Skills and Competencies

·   Excellent networking and collaboration skills with internal as well as external stakeholders

·   Agility to thrive in a high-flux environment

·   Ability to thrive in fast-paced, ambiguous, and dynamic environments while maintaining clarity, focus, and execution excellence.

·   Robust analytical acumen & excellent with data analysis

·   Ability to manage multiple scenarios and adhere to tight deadlines

·   Excellent communication and presentation skills, with the ability to influence stakeholders and present ideas with clarity.

·   Detail-oriented, yet capable of big-picture thinking, with the agility to adapt to a fast-paced and evolving business environment.

About Us

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

 JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.