Performance Marketing specialist for Flipkart and Meesho

3 days ago

Bengaluru, Karnataka, India Z Guard Full time ₹ 5,00,000 - ₹ 7,00,000 per year

Location: Kudlu Gate, Bangalore (Office-based role)

Type: Full-time | Immediate Joining

CTC: 5-7L p.a.

Who to apply ? People who work on D2C Brands

Designation: Assistant Manager

About:

Digital First Brand making natural home and personal care products, with proven ingredients like Lemon Eucalyptus, Citronella, and Lavender, our natural products defends against germs without harsh chemicals. Gentle on skin, powerful outdoors Formulated for effectiveness, this spray offers hours of protection in a quick-dry, non-sticky formula that's ideal for outdoor activities and daily use. Perfect for those who want natural, reliable protection, Nature's Defense allows you to enjoy the outdoors with confidence, knowing you're safeguarded by nature's best

Brief About Role:

The role entails performance marketing, i.e. creating, executing, and scaling the performance marketing campaigns on Flipkart and Meesho. Along with delivery of meeting the daily/monthly/annual revenue targets on Flipkart and MeeshoAds within target ACOS.

Experience: 1-3+ years of experience in successfully managing & running Flipkart and Meesho Ads Performance Marketing. Experience in Q-commerce Ads shall be an added advantage.

KRA's:

1)    Manage the performance marketing ad spends on Flipkart and Meesho

2)    Actively taking ownership to maintain the ROAS, Revenue Targets and Flipkart and Meesho ACOS targets.

3)    Know all Search campaigns SP/SB/SBV/PDA/Remarketing

4)    Proactively monitoring each campaign to find the need of scaling up/down or deploying new campaigns basis it's performance on Revenue and ACOS

5)    Working alongside the creative team to come up with best performing Ad strategy and Offers

6)    Tracking and monitoring bids for manual campaigns

7)    Tracking conversion rate and work on levers to improve conversion rate

8)    Pro-actively coming on suggestions related to improvement of offer constructs synchronised basis campaign results

9)    Maintaining daily logs of all metrics CAC, ACOS, ROAS, Revenue, Units, Spends, Sessions, Conversion Rate, CPGV, CTR etc.

10) Deploying new campaigns basis the performance of category and campaigns, each campaign to be tracked at sub-category level and data to be maintained at category level on daily basis.

11) Daily/weekly/monthly ads performance sales review

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