Marketing Manager

2 weeks ago

Delhi, Delhi, India Bal Vidya Kendra School Full time ₹ 3,00,000 - ₹ 4,20,000 per year

Job Title: Marketing Manager (On-Site – Modinagar)

Company:
Bal Vidya Kendra (BVK)

Experience Required:
Minimum 3 Years

Working Hours:
10:00 AM – 5:00 PM

Annual Salary:
₹3,00,000 – ₹4,20,000 (₹25,000–₹35,000 monthly)

Job Summary

Bal Vidya Kendra is looking for an experienced
Marketing Manager
to lead our Digital Marketing, CRM, and Franchise Marketing operations.

This role requires strong expertise in performance marketing, branding, and lead generation to support our fast-expanding preschool franchise network.

Key Responsibilities
1. Digital Marketing & Lead Generation

  • Plan, execute & optimise
    Google Ads
    and
    Meta Ads
    .
  • Generate high-quality franchise & admission leads.
  • Create and manage landing pages for better conversions.
  • Track daily performance metrics (CPL, CTR, ROAS).

2. SEO & Website Management

  • Handle SEO strategy (On-page, Off-page, backlinks).
  • Improve keyword ranking and organic traffic.
  • Regular website updates & performance monitoring.

3. CRM & Lead Flow Management

  • Manage end-to-end CRM operations.
  • Ensure proper lead tracking, allocation & follow-up.
  • Analyse lead quality & conversion pipeline reports.

4. Franchise Marketing Support (New Point Added )

  • Create marketing strategies for franchise acquisition.
  • Support franchise partners with
    local marketing plans
    .
  • Coordinate branding material: hoardings, banners, brochures.
  • Provide franchisees with digital promotional content for admissions.

5. Offline & Online Branding

  • Plan monthly marketing calendar & campaigns.
  • Coordinate with designers for creative content, videos & reels.
  • Manage print vendors & ensure quality output.

Required Skills

  • Expertise in
    Google Ads, Meta Ads, SEO tools (Ahrefs/SEMrush)
    .
  • Strong command over
    CRM platforms
    (LeadSquared/Zoho preferred).
  • Knowledge of
    WordPress / Canva
    is an added advantage.
  • Strong analytical & communication skills.

Education

  • Graduate (Any Stream)
  • Digital marketing certification preferred.

Job Location

Modinagar (On-site role)

Nearby candidates (Meerut, Muradnagar, Ghaziabad) preferred.

Joining

Immediate joiners preferred.

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