Social Media Manager
2 days ago
We're Hiring: Social Media Manager | ASBS MBA
Location: Vashi | Experience: 3–6 years | Function: Brand & Digital Marketing
About ASBS MBA
At ASBS MBA (The Akademia School of Business Studies), our mission is to empower the 99% to outperform the top 1%. For over 15 years, ASBS MBA has shaped career-ready management professionals through AICTE-approved PGDMand University-affiliated MMS programs. With a presence across India's leading metro cities, ASBS MBA connects ambitious students, inspiring mentors, and global partners through immersive storytelling and impactful campaigns.
About the Role
We're looking for a Social Media Manager who lives and breathes content, trends, and community engagement. You'll be the voice of ASBS MBA across platforms — leading our brand storytelling through strategy, creativity, and analytics.
If you can think strategically, write engagingly, and execute visually — this is your stage.
Key Responsibilities
Strategy & Planning
• Develop and execute monthly social media calendars across platforms (Instagram, LinkedIn, Facebook, YouTube, X).
• Align campaigns with brand objectives — admissions, events, and student engagement.
• Build brand presence across B2C and B2B channels through storytelling and thought leadership.
Content Creation & Management
• Ideate and collaborate with the design and video teams to produce high-quality creatives, Reels, and campaigns.
• Manage influencer collaborations, reels planning, and campus-driven content.
• Write engaging captions, posts, and scripts that match ASBS MBA's tone of voice.
Community & Performance
• Track and analyze KPIs (reach, engagement, CTR, conversions) using Meta Suite and analytics dashboards.
• Engage with followers, respond to queries, and manage brand reputation online.
• Monitor competitors, trends, and student conversations to drive relevant content.
Innovation & AI Tools
• Use AI-based social tools (ChatGPT, Canva AI, OpusClip, ) for ideation and optimization.
• Experiment with new formats — carousels, micro-videos, storytelling threads, and UGC.
• Integrate content with website, CRM, and campaign landing pages for cohesive storytelling.
What You'll Bring
- 3–6 years of experience in social media marketing / content strategy / digital brand management.
• Strong understanding of platform algorithms, community management, and paid promotions.
• Proficiency in tools like Meta Business Suite, LinkedIn Campaign Manager, Hootsuite, Canva, and GA4.
• Creative mindset with excellent copywriting and visual communication skills.
• Working knowledge of video formats, influencer marketing, and engagement optimization.
• Bachelor's or MBA degree in Marketing, Communications, or related field.
Why Join ASBS MBA
Manage social storytelling for a fast-growing, purpose-driven B-School brand. Work on campaigns with national reach and measurable impact. Collaborate with a creative, performance-driven marketing team. Competitive salary + growth-oriented environment.
Ready to Build India's Most Engaging MBA Brand?
Send your portfolio & CV to with the subject line: Social Media Manager – [Your Name]
Know more:
Job Type: Full-time
Pay: ₹20, ₹50,000.00 per month
Work Location: In person
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