Marketing Executive

6 days ago

Chandigarh, Chandigarh, India Mukat Hospital + Heart Institute - Super Speciality Hospital Full time ₹ 4,00,000 - ₹ 12,00,000 per year

The Marketing Executive will be responsible for promoting hospital services, increasing patient footfall, building corporate and doctor referrals, and enhancing brand visibility through various marketing initiatives.

Key Responsibilities:

External Marketing & Business Development

  • Visit corporate offices, industries, Government bodies & insurance companies to develop business tie‐ups.
  • Build and maintain relationships with referring doctors, clinics, diagnostic centres & healthcare partners.
  • Organize health camps, outreach programs & CME activities to promote hospital services.
  • Generate leads, follow-up, convert enquiries into OP/IP admissions.
  • Maintain regular communication with referral sources & address their queries.

Brand Promotion & Communication

  • Promote hospital departments, specialties & facilities through offline and digital channels.
  • Coordinate for brochures, pamphlets, marketing materials and ensure proper distribution.
  • Support in planning and executing promotional events, press releases & community engagement.

Internal Coordination

  • Coordinate with clinical teams, front office, billing & TPA for smooth patient handling.
  • Work closely with the management to implement business growth strategies.
  • Maintain daily visit reports, enquiry tracking & MIS submissions.

Qualification & Skills:

  • Graduate/Post Graduate – MBA (Marketing) preferred.
  • 1–3 years of experience in hospital/healthcare marketing (freshers with strong communication can apply).
  • Excellent communication, presentation & negotiation skills.
  • Result-oriented, outgoing personality, ready for field work.
  • Basic knowledge of MS Office and social media management.

Key Performance Indicators (KPIs):

  • Increase in OPD and IPD admissions.
  • New tie-ups & referral doctor conversions.
  • Lead generation & enquiry conversion ratio.
  • Execution of marketing campaigns & outreach programs.

Job Type: Full-time

Work Location: In person

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