Business Development Engineer- Wireless IC

2 weeks ago


Hyderabad, Telangana, India Semtech Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Responsibilities:

  • Product Positioning: Define and articulate unique selling propositions (USPs) for our wireless IC products, ensuring alignment with market demands and company goals. (30%)
  • Business Execution: Drive opportunity funnel creation to achieve new product business plans, drive the conversion of opportunities to production and strive to meet or exceed business unit goals and objectives. (30%)
  • Customer Engagement: Engage with customers and industry stakeholders to gather voice of customer, feedback, understand pain points, and refine product offerings. (20%)
  • Go-to-Market Strategy: Develop and implement effective go-to-market plans for new product launches, including pricing, distribution, and promotional strategies. (10%)

  • Collaboration: Work closely with Engineering, sales, product development and LoRa ecosystem teams including LoRa alliance members to ensure product alignment with market requirements and to drive successful product launches. (10%)

Minimum Qualifications:

  • Bachelor's degree in Electrical Engineering or a related field
  • 3-5 years of experience in business development role within the wireless semiconductors technology sectors.
  • Proven experience in competitive analysis and developing go to market strategies for new products
  • Excellent communication and presentation skills, with the ability to convey technical concepts to both technical and non-technical audiences
  • Strong analytical skills with a data-driven approach to decision-making.
  • Self-Driven Individual with an exceptional professional presence, good business acumen and knowledge to establish immediate credibility with customers, vendors/suppliers, employees and the management team.
  • Comfortable working in a matrixed, cross-functional environment with multiple stakeholders.
  • Define and drive competitive positioning, value propositions, and messaging for key products and platforms.
  • Analyze product performance metrics (design-ins, revenue, share) and deliver forecasts and strategic insights to business leadership.
  • Represent the product line at key customer meetings, industry events, and internal strategy reviews.
  • Able to travel in India, 20-30%

Desired Qualifications

  • Strong understanding of low power wireless technologies (e.g., LoRa, FSK, BLE, ZigBee, /4g, Wi-Fi)
  • Strong business acumen with ability to balance technical depth and market insight.
  • Lead customer engagement efforts in collaboration with field sales, FAE, and business development teams to drive design wins and revenue.
  • Proven experience in servicing IOT applications and customers

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