Digital Marketer
5 days ago
Job Title: Digital Marketer cum Content Creator
Location: Varanasi, Uttar Pradesh
Job Type: Full-Time (On-Site)
Experience: 1–3 Years
Salary: ₹20,000 – ₹30,000 per month (based on experience & skillset)
About the Role:
We are looking for a creative, analytical, and tech-savvy Digital Marketer cum Content Creator who can manage digital campaigns, create compelling content, and contribute to enhancing UI/UX experiences. The ideal candidate will bring a blend of marketing insight, content storytelling, and design sense to elevate our brand across digital platforms.
Key Responsibilities:
Digital Marketing:
- Plan, execute, and optimize digital marketing campaigns (Google Ads, Meta Ads, SEO/SEM)
- Manage and grow social media channels (Instagram, Facebook, LinkedIn, YouTube)
- Track performance using Google Analytics, Meta Insights, and other tools
- Run email marketing campaigns and lead generation strategies
- Improve organic traffic through SEO techniques, keyword research, and backlinks
Content Creation:
- Write clear, engaging, and brand-aligned content for social media, website, blogs, and ads
- Script, plan, and coordinate reels, carousels, product videos, and promotional content
- Collaborate with graphic/video editors to deliver creative output
UI/UX and Creative Coordination:
- Understand user behavior and suggest UI/UX improvements for better digital experience
- Work with designers/developers to ensure visually consistent and user-friendly layouts
- Ensure mobile and desktop-friendly designs for websites, landing pages, and newsletters
- Conduct basic UI audits to recommend improvements on website/app navigation and flow
Required Skills:
- Bachelor's degree in Marketing, Design, Communication, or related field
- 1–3 years of proven experience in digital marketing & content creation
- Strong knowledge of Canva, Adobe Photoshop, Adobe Illustrator, Meta Ads, Google Ads, SEO tools (Ahrefs, SEMrush, Ubersuggest)
- Experience with Canva, Adobe Creative Suite (Photoshop/Illustrator), or Figma
- Understanding of UI/UX principles, user journey, and basic wireframing
- Excellent writing skills in English and Hindi
Job Type: Full-time
Pay: ₹20, ₹30,000.00 per month
Work Location: In person
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