Digital Marketer

4 days ago

Varanasi, Uttar Pradesh, India Ecure Healthcare Pvt Ltd Full time ₹ 2,40,000 - ₹ 3,60,000 per year

Job Title: Digital Marketer cum Content Creator

Location: Varanasi, Uttar Pradesh

Job Type: Full-Time (On-Site)

Experience: 1–3 Years

Salary: ₹20,000 – ₹30,000 per month (based on experience & skillset)

About the Role:

We are looking for a creative, analytical, and tech-savvy Digital Marketer cum Content Creator who can manage digital campaigns, create compelling content, and contribute to enhancing UI/UX experiences. The ideal candidate will bring a blend of marketing insight, content storytelling, and design sense to elevate our brand across digital platforms.

Key Responsibilities:

Digital Marketing:

  • Plan, execute, and optimize digital marketing campaigns (Google Ads, Meta Ads, SEO/SEM)
  • Manage and grow social media channels (Instagram, Facebook, LinkedIn, YouTube)
  • Track performance using Google Analytics, Meta Insights, and other tools
  • Run email marketing campaigns and lead generation strategies
  • Improve organic traffic through SEO techniques, keyword research, and backlinks

Content Creation:

  • Write clear, engaging, and brand-aligned content for social media, website, blogs, and ads
  • Script, plan, and coordinate reels, carousels, product videos, and promotional content
  • Collaborate with graphic/video editors to deliver creative output

UI/UX and Creative Coordination:

  • Understand user behavior and suggest UI/UX improvements for better digital experience
  • Work with designers/developers to ensure visually consistent and user-friendly layouts
  • Ensure mobile and desktop-friendly designs for websites, landing pages, and newsletters
  • Conduct basic UI audits to recommend improvements on website/app navigation and flow

Required Skills:

  • Bachelor's degree in Marketing, Design, Communication, or related field
  • 1–3 years of proven experience in digital marketing & content creation
  • Strong knowledge of Canva, Adobe Photoshop, Adobe Illustrator, Meta Ads, Google Ads, SEO tools (Ahrefs, SEMrush, Ubersuggest)
  • Experience with Canva, Adobe Creative Suite (Photoshop/Illustrator), or Figma
  • Understanding of UI/UX principles, user journey, and basic wireframing
  • Excellent writing skills in English and Hindi

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Work Location: In person

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