Social Media Manager

2 weeks ago

Delhi, Delhi, India Sknly. Full time ₹ 2,50,000 - ₹ 6,00,000 per year

Overview

Sknly
 is a women-led, premium bodycare brand from India. Think whipped-cream textures, dessert-inspired moods, and seriously good, clean formulas. We're building the most fun shower on the internet and a community that loves good skin (and good vibes).

We're hiring a 
Social Media Manager
 to join our small founding team. This is a creative + execution-heavy role for someone who lives in Reels, understands brand voice, and can turn ideas into scroll-stopping content fast. You'll work directly with the founder, own our social storytelling end-to-end, and help shape a category-defining D2C beauty brand from the ground up.

Role:
 Social Media Manager (Full-time)

Location:
 Delhi NCR (hybrid)

Start:
 Immediate

What You'll Do

  • Own the calendar:
     Plan, ideate, and manage a monthly content calendar across Instagram (primary), YouTube Shorts, Pinterest, and LinkedIn.
  • Make the work:
     Script, shoot, and edit high-retention short-form videos; design quick, on-brand creatives in Canva/Adobe; draft hooks, captions, and CTAs.
  • Community love:
     Reply to DMs/comments, run story formats, and turn followers into superfans while keeping Sknly's playful-premium tone tight.
  • Creators & UGC:
     Source and brief creators, manage gifting/PR seeding and deliverables, and repurpose UGC with clear usage rights.
  • Launch with polish:
     Co-lead shoot moodboards, on-set capture, asset organization, and go-live rollouts for product drops and brand moments.
  • Measure what matters:
     Track saves, shares, ER, audience growth, watch time, CTR/UTM performance, and social-led revenue; report insights and iterate weekly.
  • Partner across growth:
     Work with performance to spin organic winners into paid variants (hooks, cuts, formats) and keep messaging consistent across touchpoints.
  • Keep the brand tidy:
     Ensure every asset follows our look/feel (icons, fonts, copy, color) and evolves with the playbook.

Who You Are

  • 1-2 years
     in social/content for beauty, D2C, or lifestyle (agency or startup).
  • A 
    portfolio of Reels/Shorts
     you've personally produced (show retention, not just aesthetics).
  • Hands-on with 
    CapCut/Adobe Premiere (basic), Lightroom/Photoshop or Canva
    , and scheduling tools (Later/Meta Suite/etc.).
  • Strong creative writing for 
    hooks, scripts, and captions
     that convert views into engagement and clicks.
  • Comfortable 
    planning and coordinating shoots
     (UGC, behind-the-scenes, founder POV).
  • Data-curious with clear understanding of ER, watch-time, and what makes content 
    save-worthy
    .
  • Organized, proactive, and calm during launch weeks; open to occasional evening/weekend moments around big drops.

Nice to have

  • Experience with 
    influencer ops/PR seeding
     and social commerce (tags, link-in-bio).
  • Basic 
    Shopify
     knowledge.
  • Comfortable being 
    on-camera
     when needed.

Why Join Us

  • Help build 
    India's first ultra-whipped, fruit-powered bodycare
     brand -> a fresh white space in beauty.
  • Founder-level exposure & ownership
      -> what you make goes live (fast).
  • Learn more in 
    6 months
     here than 
    2 years
     in a traditional setup.
  • Women-led
     team, creative freedom, and products people genuinely love.
  • Competitive compensation + performance-based upside, and a very upgraded shower routine.

Apply on LinkedIn or send me your resume to

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