
Content Writer
6 days ago
Role & responsibilities:
- SOP Drafting and Editing: Primarily focusing on drafting, reviewing, and editing Statements of Purpose (SOPs) for students applying to universities abroad. This includes:
- Understanding student profiles, academic backgrounds, and career goals.
- Structuring compelling and personalized SOPs that highlight student strengths and motivations.
- Ensuring clarity, coherence, and grammatical accuracy in all SOP drafts.
- Adhering to specific university requirements and guidelines for SOPs.
- Providing constructive feedback and revisions based on internal reviews.
- Content Creation: Researching, writing, and editing high-quality content for various platforms, including but not limited to:
- Blog posts and articles on study abroad destinations, universities, courses, application processes, visa information, student life, and career opportunities.
- Website content (landing pages, program descriptions, FAQs).
- Social media posts and engaging content for different platforms.
- Emailers and newsletters for student outreach.
- Brochures, guides, and other marketing materials.
- Video scripts and webinar content.
- Infographics and presentations (textual content).
- SEO Optimization: Incorporating relevant keywords and SEO best practices in written content to improve online visibility.
- Research: Conducting thorough research on educational trends, universities, courses, and related topics.
- Collaboration: Working closely with the counseling and other teams to understand student profiles and content requirements.
- Content Calendar Management: Assisting in planning and adhering to the content calendar and meeting deadlines.
- Proofreading and Editing: Ensuring all written content is error-free, grammatically correct, and adheres to the company's style guide.
- Content Repurposing: Identifying opportunities to repurpose existing content for different formats and platforms.
- Performance Monitoring: Tracking and analyzing the performance of content and suggesting improvements.
- Staying Updated: Keeping abreast of the latest trends in content writing, digital marketing, and the overseas education sector.
Preferred candidate profile:
- Strong aptitude for understanding and articulating individual narratives in written form, specifically for academic purposes.
- Strong research and analytical skills.
- Ability to write engaging, informative, and original content.
- Good understanding of SEO principles is a plus.
- Familiarity with different content formats and platforms.
- Ability to work independently and as part of a team.
- Strong attention to detail and a commitment to quality.
- Ability to meet deadlines and manage multiple tasks effectively.
- Basic understanding of the overseas education process, particularly application essays like SOPs, is a significant advantage.
- A bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field (or currently pursuing).
- Passion for writing and the education sector.
- Must be able to work from the Leap Scholar Bangalore office for 5 days a week.
- Excellent written and verbal communication skills in English.
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