Advanced Analytics

9 hours ago

Bengaluru, Karnataka, India Tredence Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role - Advanced Analytics - Search Ads and Personalization

Years of Experience: 8~15 years

Location - Devarabisanahalli, Bellandur, Bangalore

Notice period - Immediate to 15 days joiners

Role Overview

  • As a Manager for Search Ads and Personalization, you will be responsible for leading large-scale data engineering and analytics programs that deliver measurable business impact. You should have strong expertise in clickstream, Google Analytics, funnel analytics, and eCommerce analytics to lead data-driven initiatives that optimize digital experiences and accelerate growth for clients. This is a hands-on leadership role requiring both technical grounding in data/analytics and the ability to translate data into strategic insights for senior business stakeholders.

Key Responsibilities:

  • Utilize clickstream data to analyze user interactions, navigation behavior, and content engagement across digital platforms.
  • Analyze Google Analytics and website performance data to identify opportunities for improving user engagement and conversion.
  • Conduct funnel analytics to uncover drop-off points and drive actionable recommendations for higher conversion rates.
  • Perform end-to-end website and eCommerce analytics to optimize customer journeys, boost sales, and enhance overall site performance.
  • Evaluate search ad and campaign performance to improve ROI and digital marketing effectiveness
  • Design and implement personalization strategies using behavioral insights to create tailored digital experiences
  • Partner with marketing, design, and product teams to translate insights into measurable business outcomes. Collaborate with marketing, design, and development teams to translate analytics findings into actionable improvements.

Qualifications:

  • Experience of 9+ years in the Analytics domain having experience in Digital / Web / eCommerce Analytics
  • Proven experience with clickstream analytics tools and methodologies, Google Analytics (GA4), and funnel analysis techniques.
  • Strong analytical foundation in SQL, Excel, and familiarity with data visualization and reporting tools
  • Experience in e-commerce data analysis, digital marketing campaign evaluation and customer journey analysis
  • Knowledge of search ads platforms and performance tracking.
  • Ability to translate insights into strategic actions for personalization and optimization.
  • Excellent analytical, problem-solving, and communication skills.

Preferred Skills:

  • Experience with A/B testing and user experience analytics.
  • Understanding of customer journey mapping and behavior analysis.

Required Skills

Required Skills - Clickstream, Google Analytics, funnel analytics, eCommerce analytics, SQL, A/B Testing

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