
Digital Marketing Specialist
2 weeks ago
Job Title:
Web
&
Digital Marketing Specialist
Location: Infopark,Kochi
Experience Required: Minimum 3 Years
Department: Marketing
Job Overview
We are looking for an experienced and creative Web and Digital Marketing Specialist to join our growing team. This role requires a proactive professional with strong SEO knowledge, social media management experience, WordPress and HTML skills, and the ability to create engaging visual content and marketing strategies. If you're a digital native with a passion for performance marketing and design, we'd love to hear from you.
Key Responsibilities
SEO & Website Optimization
Conduct thorough keyword research and implement on-page and off-page SEO strategies
Monitor, audit, and improve website performance using SEO tools like Google Search Console, Google analytics, SEMrush, or similar
Collaborate with developers and content creators to ensure SEO best practices are implemented across web pages
Update and manage content in
WordPress
(basic HTML knowledge required)
Up-to-date with the latest trends and best practices in online marketing and measurement
Social Media & Content Creation
Manage daily operations of company social media pages (LinkedIn, Instagram, Facebook, etc.)
Plan, create, and schedule engaging content to grow brand awareness and engagement
Design visually compelling posters, graphics, and short videos using
Canva
or other tools
Track performance using social analytics and optimize campaigns accordingly
Content & Marketing Strategy
Develop and execute digital marketing strategies aligned with business goals
Create monthly content calendars and editorial plans
Assist in crafting compelling website copy, blog posts, newsletters, and ad creatives
Work closely with cross-functional teams to align messaging and campaigns across all channels
Required Skills & Qualifications
Minimum 3 years of hands-on experience in digital marketing
Strong understanding of SEO principles and tools
Proficiency in
WordPress and basic HTML/CSS
is plus
Experience managing business social media profiles and content calendars
Ability to design and produce digital creatives using Canva and video editing tools
Ability to work independently and collaboratively in a fast-paced environment
Fluency in English communication, both written and verbal
Bachelor's degree in Marketing, Communications, Digital Media, or related field.
What We Offer
A collaborative and creative work environment
Opportunities for upskilling and career growth
How to Apply
Please send your resume, portfolio (if available), and a brief cover letter to and cc
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