Search Engine Optimization Analyst

4 days ago

Mohali, Punjab, India Ditinus Technology Private Ltd. Full time ₹ 40,00,000 - ₹ 80,00,000 per year

We are looking for a results-driven
SEO Analyst
with hands-on experience in optimizing websites for a
services-based industry
(IT services, digital marketing, SaaS, e-commerce, consulting, etc.). The ideal candidate must understand service-oriented websites, landing page optimization, and lead-generation SEO strategies.

Key Responsibilities

1. Keyword Research & Strategy

  • Perform in-depth keyword research tailored to services-based offerings (IT services, digital solutions, development services, e-commerce, etc.).
  • Identify keyword opportunities focused on lead generation and inbound inquiries.
  • Build strategic SEO plans aligned with business goals.

2. On-Page Optimization

  • Optimize service pages, location pages, blogs, and landing pages.
  • Improve metadata, headings, URLs, internal linking, and keyword placement.
  • Ensure website performance aligns with Core Web Vitals & mobile SEO.
  • Conduct comprehensive SEO audits and resolve technical issues.

3. Off-Page Optimization

  • Execute white-hat link-building strategies to improve domain authority.
  • Manage outreach and guest posting in relevant service-based niches.
  • Monitor backlink profile and disavow spammy links.

4. Technical SEO

  • Implement schema markup, structured data, and optimized site architecture.
  • Work with developers to resolve crawl issues, indexing problems, and technical fixes.
  • Maintain sitemaps, , and ensure SEO hygiene.

5. Performance Tracking & Reporting

  • Track and analyze SEO KPIs: organic traffic, keyword rankings, conversion-driven pages, CTR, etc.
  • Prepare weekly/monthly SEO performance reports.
  • Regularly monitor competitor websites in the service industry.

6. Content Collaboration

  • Work closely with writers to optimize service-based content and value-driven blogs.
  • Create SEO-driven content briefs for new pages.
  • Ensure optimized content structure and readability.

Required Skills & Qualifications

  • 2–3 years of proven SEO experience
    specifically in a services-based industry
    (mandatory).
  • Strong understanding of SEO for lead-generation websites and service landing pages.
  • Expertise with: Google Analytics, Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc.
  • Hands-on experience in technical, on-page, off-page, and local SEO.
  • Basic understanding of HTML/CSS (preferred).
  • Strong analytical, research, and reporting skills.
  • Ability to independently plan and execute SEO strategies.

Nice to Have

  • Experience optimizing websites for global markets (USA, Canada, UK, Australia).
  • Knowledge of Google Ads or PPC basics.
  • Experience working with WordPress or other CMS platforms.

Why Join Us

  • Opportunity to work on international service projects across multiple industries.
  • Fast-paced growth environment with learning & leadership opportunities.
  • Collaborative digital marketing team.

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