Digital Marketing Specialist

Digital Marketing Specialist at Custiv

Custiv is seeking an experienced Digital Marketing Specialist to join our innovative team and lead our B2B digital marketing efforts. This role is perfect for someone who thrives in a fast-paced environment and is passionate about executing data-driven digital strategies across multiple channels.

Job Description

As our Digital Marketing Specialist, you will be responsible for developing, implementing, and optimizing comprehensive digital marketing campaigns that enhance our online presence, drive engagement, and generate quality leads. You will manage a variety of channels, including website marketing, SEO, SEM, social media management (SMM), account-based marketing (ABM), and email marketing. Your work will directly contribute to the growth and success of our B2B initiatives.

Job Responsibilities

• Digital Strategy Development:
• Create and execute multi-channel digital marketing strategies tailored for the B2B landscape.
• Identify target audiences and design customized campaigns that resonate with key market segments.
• Website Marketing, SEO & SEM:
• Optimize website content and structure to improve search engine rankings and user experience.
• Develop and manage SEM campaigns, including paid search initiatives, to drive targeted traffic and maximize ROI.
• Monitor and analyze website and campaign performance using tools like Google Analytics and SEMrush, driving continuous improvement.
• Account-Based Marketing (ABM):
• Collaborate with the sales team to target high-value accounts with personalized marketing campaigns.
• Utilize data insights to refine ABM tactics and measure campaign effectiveness.
• Social Media & SMM:
• Develop engaging content and manage social media campaigns across platforms such as LinkedIn, Twitter, and Facebook.
• Track campaign performance and adjust strategies to maximize reach and engagement.
• Analytics & Reporting:
• Track key performance metrics across all digital channels.
• Generate regular performance reports and provide actionable insights to optimize campaigns.
• Collaboration & Coordination:
• Work closely with cross-functional teams, including sales, product, and content, to ensure alignment with overall business objectives.
• Manage relationships with external agencies and vendors to enhance campaign execution.

Job Requirements

• Experience:
• 3-5 years of hands-on experience in digital marketing, specifically within a B2B environment for technological products or services especially for overseas markets.
• Proven success in managing and optimizing multi-channel digital marketing campaigns.
• Technical Skills:
• Strong understanding of SEO and content optimization techniques.
• Proven experience with Google Ads and running SEM campaigns for overseas markets.
• Proficiency with digital analytics tools (Google Analytics, SEMrush, HubSpot, etc.).
• Experience with marketing automation platforms and CRM systems.
• Good understanding and experience with ABM.
• Ability to execute account-tailored ABM strategies across multiple channels like email and social media.
• Communication & Analytical Skills:
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Ability to manage multiple projects simultaneously while meeting deadlines.

Preferred Qualifications

• Educational Background:
• A Bachelor's degree in Marketing, Business, Engineering, or a related field is preferred.
• A background in engineering is a plus, providing an added advantage in understanding technical products and communicating effectively with both technical and non-technical stakeholders.
• Additional Attributes:
• Creative and strategic thinker with a passion for innovation in digital marketing.
• Detail-oriented and results-driven, with a proactive approach to problem-solving.
• Adaptable to change and eager to stay current with the latest digital marketing trends and technologies.