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Public Relations

2 weeks ago

Agra Noida, India Oswaal Books Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: Public Relations (PR) Manager

Location: Agra and Noida

Experience Required: 6- 9 years in Public Relations

Industry: Publishing / Media / EdTech / Consumer Brand

About Us:

Oswaal Books, a leader in the educational publishing space, is looking for a dynamic and experienced PR Manager to drive the brands visibility across digital and traditional media. The ideal candidate is a seasoned PR professional with strong media relationships, excellent storytelling skills, and experience in working with influencers, celebrities, and production houses to create impactful brand narratives.

Key Responsibilities:

  • Press Relations & Media Outreach-

  • Draft, edit, and disseminate press releases, media statements, and authored articles.

  • Maintain strong relationships with top-tier journalists, editors, influencers, and media houses across print, digital, and broadcast platforms.

  • Ensure regular media coverage in line with brand campaigns, product launches, and corporate announcements.

  • Digital Brand Integrations-

  • Identify and secure brand integration opportunities on digital platforms (YouTube, Instagram, OTT, etc.).

  • Collaborate with content creators, influencers, and web series/production teams for subtle and effective brand placements.

  • Production House & Agency Collaboration-

  • Build and maintain strong networks with key production houses, digital content studios, and creative agencies.

  • Pitch brand partnership ideas that can be embedded within entertainment or educational content.

  • Content Creation & Editorial-

  • Write compelling authored articles, speeches, op-eds, and talking points for leadership.

  • Manage and edit communication materials to maintain a consistent brand voice.

  • Celebrity Management-

  • Liaise with celebrity managers and talent agencies when onboarding celebrities for brand endorsements or campaigns.

  • Handle contract negotiations, PR coordination, and communication planning for celebrity-led initiatives.

  • Strategic PR Planning & Execution-

  • Design and execute proactive PR strategies aligned with business goals.

  • Track media trends, monitor brand reputation, and provide timely PR solutions during crises.

  • Event & Campaign PR-

  • Support product launches, panel discussions, webinars, and brand events with end-to-end PR planning.

  • Secure pre-event and post-event coverage across relevant media channels.

Key Requirements:

  • 6-9 years of proven experience in PR, preferably in publishing, FMCG, media, or education sectors.

  • Strong network with journalists, editors, influencers, and media professionals.

  • Hands-on experience in digital PR and influencer marketing.

  • Excellent written and spoken communication skills.

  • Ability to independently draft press materials, authored articles, and campaign content.

  • Familiarity with production houses and integration formats for YouTube, OTT, and social media.

  • Experience in celebrity coordination and talent management is a strong plus.

  • Highly organized, proactive, and detail-oriented.

Preferred Qualifications:

  • Bachelors or Masters in Mass Communication, Journalism, PR, Marketing, or a related field.

  • PR agency background or prior experience managing PR for consumer-facing brands is advantageous.

  • A strong portfolio of media coverage and past PR campaigns.

If interested, kindly share your updated resume at /