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Digital Marketer, Aladdin Product Marketing, Associate

2 weeks ago

Mumbai, Maharashtra, India BlackRock Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About this role

Overview

Digital Marketer (in Aladdin Product Marketing team) will be responsible for overseeing drive campaign execution using Eloqua and Adobe Target. The role involves translating campaign requests into effective journeys, managing audience segmentation, and personalizing content delivery. Strong skills in Power BI are essential to slice and visualize campaign data, enabling actionable insights. This role bridges marketing automation with performance analysis to support product growth. Attention to detail, familiarity with campaign frameworks, and a data-first approach are essential for excelling in this position.

Location: Mumbai

Key Responsibilities

The role demands a blend of marketing operations expertise, strong analytical skills, and cross-functional collaboration to optimize client engagement and campaign performance.

Campaign Management:

  • Become the in-house expert on Eloqua and Adobe Target capabilities to deliver high-impact, personalized campaigns.

  • Understand the end-to-end campaign request process and framework, ensuring all campaigns align with defined standards and optimization guidelines.

  • Monitor and triage campaign requests from the PMM team, ensuring efficient execution and timely delivery.

  • Lead execution of high-priority initiatives, including Copilot adoption and re-engagement campaigns and the Copilot webinar series.

PowerBI and Data Visualization:

  • Build and maintain Power BI dashboards to analyze campaign performance, user behavior, and KPIs across channels.

  • Slice and visualize data to uncover trends, segment performance, and drive data-backed campaign decisions.

  • Collaborate with data teams to enhance data availability and reporting accuracy across Eloqua and Adobe Target.

User Support and Training:

  • Create and maintain playbooks and how-to guides for Eloqua and Adobe Target to drive marketer enablement and self service

  • Provide support and training to marketing teams on campaign execution workflows, data use, and platform features.

  • Act as the first point of contact for campaign setup queries and template usage.

Collaboration and Communication:

  • Establish a regular cadence of touchpoints with the PMM team to stay aligned on business objectives, uncover gaps, and recommend improvements.

  • Provide ongoing support and coordinate with the global marketing team to ensure seamless campaign execution across geographies.

  • Foster a culture of knowledge-sharing and continuous improvement by encouraging feedback, experimentation, and best practice adoption.

Continuous Improvement:

  • Regularly audit and refine campaign processes to improve efficiency and outcomes.

  • Stay updated on Eloqua, Adobe Target, and Power BI feature enhancements and industry trends.

  • Recommend and implement multichannel strategies to enhance targeting and improve customer journeys.

Qualifications Education and Experience

  • Bachelor's degree in Information Technology, Marketing and Communications, Web Development, or a related field

  • 3+ years of experience in digital marketing operations, ideally within a product marketing setup.

  • Hands-on expertise in Adobe Target and/or Eloqua is required

  • Strong understanding of campaign frameworks, segmentation, and personalization strategies.

  • Proficiency in building interactive dashboards using Power BI.

  • Excellent problem-solving and troubleshooting abilities

  • Experience with Adobe Analytics or other similar analytics platforms

  • Strong communication and interpersonal skills, with the ability to train and support users effectively

  • Attention to detail and a commitment to maintaining high standards of content quality

  • Ability to manage multiple tasks and projects simultaneously, meeting deadlines and prioritie

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock's hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn:

BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.