Performance Marketing Executive

2 days ago

Vadodara, Gujarat, India Pathway Production Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Description:

Pathway Production is seeking a dynamic Performance Marketing Executive to join our growing advertising agency. We're looking for a results-driven professional who can drive measurable growth through data-driven digital marketing strategies.

Key Responsibilities:

  • Develop and execute comprehensive performance marketing strategies across multiple digital channels
  • Manage and optimize paid advertising campaigns on Google Ads, Facebook Ads, Instagram, and other platforms
  • Conduct a thorough campaign analysis using Google Analytics, Facebook Analytics, and other measurement tools
  • Implement A/B testing methodologies to optimize ad creatives, landing pages, and conversion funnels
  • Monitor and manage advertising budgets to achieve maximum ROI and meet performance KPIs
  • Collaborate with creative and content teams to develop compelling marketing materials
  • Track and report on key metrics, including ROAS, CPA, CTR, CPC, and conversion rates
  • Stay updated on industry trends, algorithm changes, and emerging marketing technologies
  • Provide regular performance reports with actionable insights and recommendations
  • Support client pitches and presentations with performance marketing strategies

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