Public Relations Specialist
7 days ago
Location: Vasant Kunj, Delhi
Experience: 2 - 5 years
Responsibilities
Media Relations: Build and maintain strong relationships with lifestyle, F&B, and wellness editors, journalists, and influencers.
Press Strategy: Develop and execute strategic PR plans, story angles, and campaign narratives that align with client goals.
Content Development: Write and edit press releases, brand bios, pitches, fact sheets, and media kits.
Event PR: Plan and manage PR around launches, influencer events, and collaborations.
Influencer Engagement: Identify and coordinate with relevant influencers and creators for organic and paid partnerships.
Coverage Tracking: Monitor, compile, and analyse media coverage reports to measure campaign success.
Crisis Management: Support clients in managing sensitive communications with discretion.
Cross-Functional Collaboration: Work closely with social media and marketing teams to ensure cohesive brand comms
Desired Skills & Qualifications
2-5 years of experience in PR or communications (bonus: agency side exp)
Established network within lifestyle, fashion, beauty, or wellness media
Excellent written and verbal communication skills.
Strong understanding of the evolving Indian media and influencer landscape.
Creative storytelling ability with strategic thinking.
Comfortable managing multiple clients and deadlines simultaneously.
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