GTM/Sales Strategy Specialist

1 week ago

Ahmedabad, Gujarat, India eSparkBiz Technologies Pvt. Ltd Full time

About the Role

In this role, you'll be responsible for managing and optimizing all systems, tools, and data that drive our email-based GTM activities — from lead list creation and enrichment to multi-channel outreach and performance reporting.

Your work will ensure that every campaign is targeted, automated, and measurable, helping our sales and marketing teams reach the right audience with the right message at the right time.

Key Responsibilities 1. GTM & Campaign Planning

  • Partner with the leadership team to define target geographies, ideal customer profiles (ICPs) , and outbound email strategies.
  • Plan and coordinate email outreach campaigns focused on generating leads for both custom software projects and dedicated developer hiring.
  • Align messaging, segmentation, and campaign cadence with business goals.

2. GTM Tools & Systems Management

  • Manage and optimize the GTM tech stack, including:
  • Data & Lead Enrichment: Clay, Apollo, ZoomInfo or any other data source.
  • Email Automation & Outreach: Instantly, Lemlist, Mailshake
  • CRM: HubSpot / Zoho / any other CRM.
  • Ensure smooth data flow between tools — for example, from Clay to Instantly to CRM.
  • Maintain data hygiene and manage contact list updates, tagging, and segmentation.

3. Email Marketing & Automation

  • Design and manage cold email and nurturing sequences to engage prospects at different funnel stages.
  • Monitor deliverability, open rates, click-through rates, and reply quality.
  • A/B test subject lines, templates, and follow-up strategies to improve campaign performance.
  • Automate outreach and follow-up processes while maintaining personalization.
  • Coordinate with content and design teams for impactful messaging.

4. Data, Analytics & Reporting

  • Build and maintain dashboards to track campaign KPIs — deliverability, engagement, conversions, and ROI.
  • Analyze which audiences, geographies, or offers perform best.
  • Present weekly and monthly insights to leadership to refine GTM strategies.
  • Forecast leads and opportunities generated through email and outbound efforts.

5. Collaboration & Enablement

  • Work closely with sales teams to ensure timely lead follow-ups.
  • Align marketing content (case studies, blog posts, client success stories) with outreach themes.
  • Coordinate with the Operations team for seamless handoff once a client shows interest.
  • Train team members on GTM tools and best practices for outreach personalization.

Skills and Qualifications

Nice-to-Have:

  • Experience in staff augmentation or dedicated developer hiring campaigns.
  • Familiarity with LinkedIn Sales Navigator, Zapier, and marketing automation platforms.
  • Knowledge of email warm-up and domain health best practices.
  • Understanding of GTM metrics like CAC, MQL-to-SQL ratio, and pipeline velocity.

Job Type: Full-time

Pay: Up to ₹55,000.00 per month

Work Location: In person

  • Analyst II, GTM Strategy

    2 days ago

    Ahmedabad, Gujarat, India Kraft Heinz Full time

    Job DescriptionJob DescriptionThe GCC Analyst for GTM Strategy & Design is an important role designed to amplify the impact of our global GTM Sprints function. This individual will act as the operational and analytical engine for the Senior Manager, supporting the end-to-end execution of high-priority GTM sprints and pilots. By managing data analysis,...

  • Business Strategy Specialist

    2 weeks ago

    Ahmedabad, Gujarat, India Adani Enterprises Limited Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Head-Business Strategy-AI LabsP&L Management, Revenue Growth & Sales Strategy:Drive top-line revenue and profitability by optimizing AI product sales, pricing models, and go-to-market execution.Oversee full P&L ownership, ensuring business performance aligns with revenue targets, cost structures, and profitability goals.Expand Sirius Digitech's global sales...

  • Sales And Marketing Specialist

    2 weeks ago

    Ahmedabad, Gujarat, India ARHAM FREIGHT SYSTEM LLP Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    Company DescriptionOur primary goals at ARHAM FREIGHT SYSTEM LLP are to optimise supply chain processes, minimise costs, improve efficiency, and enhance customer satisfaction. We achieve this by employing advanced technologies and implementing best practices. Additionally, we maintain strong relationships with suppliers, carriers, and other stakeholders to...

  • Sales Strategy

    19 hours ago

    Ahmedabad, Gujarat, India Adani Full time

    ResponsibilitiesSales Strategy & Planning: Partner with the CSMO and Sales leadership to develop and execute sales strategies for both domestic and international markets, including market analysis and forecasting.Budgeting & Resource Allocation: Assist in preparing and monitoring budgets to ensure alignment with organizational goals.Market...

  • Sales And Marketing Specialist

    3 days ago

    Ahmedabad, Gujarat, India zydus helthcare ltd. Full time

    Company DescriptionWe suggest you enter details here.Role DescriptionThis is a full-time on-site role for a Sales and Marketing Specialist, based in Ahmedabad. The Specialist will be responsible for developing and implementing marketing strategies, identifying sales opportunities, managing client interactions, and maintaining long-term relationships with...

  • Sales Specialist

    4 days ago

    Ahmedabad, Gujarat, India Parkers Consulting & Ventures Private Limited Gujarat Full time

    Company DescriptionParkers Consulting & Ventures Private Limited is one of India's largest Corporate Direct Selling Agents (DSA) specializing in loan distribution. We provide a wide range of financial solutions, including Home Loans (HL), Loan Against Property (LAP), Business Loans (BL), and Personal Loans (PL). Known for our fast loan distribution services,...

  • Sales And Marketing Specialist

    4 days ago

    Ahmedabad, Gujarat, India Ambuja Cements Limited Full time

    Company DescriptionAmbuja Cements Ltd., a part of the Adani Group, is one of India's leading cement companies. Renowned for its premium building solutions and sustainable practices, Ambuja Cements offers tailor-made products designed for Indian climatic conditions. The company prioritizes social responsibility and sustainable development, fostering trust and...

  • Sales And Marketing Specialist

    2 weeks ago

    Ahmedabad, Gujarat, India VeerajGroup Full time ₹ 2,00,000 - ₹ 8,00,000 per year

    Company DescriptionSince 1987, VEERAJ INTERNATIONAL LLP has been a leader in the distribution business, serving a diverse array of end-use industries such as Textile, Cosmetics, FRP, Resins, Pharma, Paper, and related sectors. With 34 years of experience, our core operations focus on delivering exceptional products and services to these industries.Role...

  • Sr. SEO Specialist

    19 hours ago

    Ahmedabad, Gujarat, India Websites That Convert Full time

    Job Title – Senior SEO Specialist Location: Ahmedabad Experience: 5+ years About Webential: Webential ) is a leading digital solutions provider specializing in website design, development, and digital marketing services since 2009. We work with clients from competitive industries including eCommerce, construction, automotive, plumbing, and more. We are...

  • Sales And Marketing Specialist

    4 days ago

    Ahmedabad, Gujarat, India Prakash Chemicals Agencies Pvt. Ltd Full time

    Company DescriptionPrakash Chemicals, founded in 1966, is a global leader in chemical distribution, offering a portfolio of over 250 products and a broad supplier network. Serving more than 4,000 customers across industries, the company prioritizes innovation, safety, and sustainability to meet evolving market needs. With a diverse product range, their...