Search Engine Optimization Specialist

4 days ago

Chennai, Tamil Nadu, India Jnana Inventive Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Job Title: SEO and Digital Marketing Executive

Experience: Minimum 2 Years

Job Summary

We are looking for a highly skilled SEO and Digital Marketing Executive with a proven track record in driving organic growth, executing technical SEO strategies, building high-quality backlinks, and managing lead generation campaigns (both organic and paid). The ideal candidate should have a passion for digital marketing, strong analytical skills, and excellent communication abilities.

Key Responsibilities

Develop, implement, and manage comprehensive SEO strategies to improve organic search visibility and rankings.

Conduct technical SEO audits and resolve issues related to site architecture, crawlability, indexing, page speed, and mobile optimization.

Execute on-page and off-page SEO techniques including content optimization, internal linking, and backlink building.

Identify opportunities to acquire high-quality backlinks and manage outreach campaigns.

Monitor, analyze, and report performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.

Drive lead generation through both organic (SEO, content marketing) and paid channels (Google Ads, Meta Ads, etc.).

Collaborate with content creators and web developers to ensure SEO best practices are integrated into websites and content.

Stay updated with the latest SEO trends, algorithm updates, and digital marketing best practices.

Provide weekly and monthly performance reports to internal stakeholders.

Required Skills & Qualifications

Minimum 2 years of hands-on experience in SEO and digital marketing.

Deep understanding of SEO algorithms, ranking factors, and best practices.

Proficiency in backlink building strategies and tools.

Strong knowledge of technical SEO.

Experience in Google Ads, Meta Ads, or other paid media platforms.

Proven track record in organic lead generation.

Strong analytical and problem-solving skills.

Excellent verbal and written communication skills.

Preferred Tools Knowledge

Google Analytics, Google Search Console

SEMrush, Ahrefs, Moz

Screaming Frog, GTMetrix

Google Tag Manager

WordPress, Shopify, or other CMS platforms

Were Also Hiring Digital Marketing Interns

Are you a recent digital marketing course graduate or someone eager to start a career in digital marketing?

Join our internship program and gain hands-on experience working with real projects, guided by experienced professionals.

Duration: 56 months

Opportunity for full-time placement based on performance.

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