
Senior Influencer Marketing Associate
6 days ago
Mad Influence is a creator-first, full-stack marketing company under Mad Group. We build brands with culture, content, and technology—combining 360° agency services (strategy, social, media buying, content production, celebrity & influencer management) with our in-house platform,
Xley
, to run campaigns at scale. We've executed
2000+ campaigns
across categories for leading brands, and we operate with a bias for speed, clear ownership, and measurable impact.
Role Mission
Operate our in-house tool (Xley) to plan, launch, and scale creator campaigns with precision—own strategy, quality control, and stakeholder outcomes while the platform handles the heavy lifting.
What You'll Own
- Creator Fit & Pipeline Design:
Configure discovery filters, lists, and scoring rules in Xley to surface on-brand creators across tiers and regions. - Offer & Guardrails:
Set negotiation guardrails (rates, usage, timelines) and approve exceptions; Xley runs outreach and auto-negotiation. - Briefs & QA:
Adapt brand objectives into campaign briefs using Xley templates; review/approve AI-assisted briefs and ensure compliance (ASCI/disclosures, usage). - Execution Oversight:
Monitor dashboards for SLAs, delivery windows, and risk alerts; resolve only exceptions and edge cases. - On-Ground Shoots & Events:
Handle on-site creator shoots, content capture days, and client events—manage call sheets, keep creators on brief, secure timely approvals, and ensure brand safety.
Travel as needed. - Performance & Insights:
Interpret Xley analytics (CPV/CPE/EMV, reach quality, creative lift), publish crisp insights and next-step recommendations to clients. - Creator Relationships:
Build trust with priority creators/talent managers for smoother approvals and faster escalations. - Playbooks & Experimentation:
Convert learnings into reusable presets, tags, and workflows in Xley; run A/Bs on hooks, formats, and posting windows. - Cross-Functional:
Partner with strategy, sales, and performance teams; translate insights into proposals and renewals.
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