Head of Creative Strategy – D2C
2 weeks ago
Position: Creative Head / Creative Director
Location: Jaipur Experience Required: 3+ years (Minimum 2 years in D2C / Performance Marketing setup)
Salary Range: Depending on experience & portfolio
About Us
We are a fast-growing performance marketing agency specializing in scaling D2C brands across India and global markets. Our work focuses on a blend of creative storytelling + data-driven performance marketing, helping brands grow profitably while building long-term consumer trust.
We're now looking for a Creative Head who can take charge of creative direction across all client campaigns — ensuring high-performing ad creatives, compelling storytelling, and scalable creative systems.
Key Responsibilities
- Creative Strategy & Leadership
- Own the creative vision for all D2C brand campaigns across Meta, Google, and other paid platforms.
- Conceptualize ad campaigns, storyboards, and content pillars for performance marketing.
Translate brand positioning into strong, conversion-focused ad concepts.
Content & Creative Production
- Develop ad copies, video scripts, and creative frameworks for TOF, MOF, and BOF funnels.
- Work with in-house designers, video editors, and external UGC creators to execute production.
Ensure creatives follow platform guidelines (Meta Ads compliance, hooks, CTAs).
Creative Performance Optimization
- Analyze creative performance (CTR, Thumb Stop Ratio, Engagement, ROAS impact).
- Continuously test new hooks, ad formats, and storytelling angles.
Build a structured "Creative Testing System" for the agency.
Team Management & Collaboration
- Lead and mentor a team of copywriters, designers, and video editors.
- Collaborate closely with Performance Marketers to align creatives with data insights.
Manage multiple client accounts and ensure delivery within deadlines.
Brand Storytelling & Positioning
- Develop campaigns that not only sell but also build brand recall.
- Keep track of consumer psychology, industry trends, and competitor strategies.
Requirements & Qualifications
- 3+ years of experience in creative direction, ad copywriting, or brand storytelling (with at least 2+ years in D2C brands/agencies).
- Proven portfolio of high-performing ad creatives (Meta Ads, Google Display, Video Ads).
- Strong expertise in consumer psychology & digital storytelling.
- Ability to manage a team of creative professionals (designers, editors, copywriters).
- Hands-on experience with creative tools (Adobe Suite, Canva, Figma) & familiarity with UGC workflow.
- Comfortable working in a fast-paced performance-driven environment.
Job Types: Full-time, Permanent
Pay: ₹30, ₹40,000.00 per month
Ability to commute/relocate:
- Malviya Nagar, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Do you have at least 3 years of experience in creative direction, ad copywriting, or brand storytelling?
- Have you worked in a D2C or Performance Marketing agency/brand setup for at least 2 years?
- Have you ever built or worked on a creative testing system (A/B testing hooks, ad formats, angles)?
- Do you have experience managing a team of designers, video editors, or copywriters?
Work Location: In person
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