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Head of Creative Strategy – D2C

2 weeks ago

Jaipur, Rajasthan, India 4 Fox Business Solution Full time ₹ 3,00,000 - ₹ 4,00,000 per year

Position: Creative Head / Creative Director

Location: Jaipur Experience Required: 3+ years (Minimum 2 years in D2C / Performance Marketing setup)

Salary Range: Depending on experience & portfolio

About Us

We are a fast-growing performance marketing agency specializing in scaling D2C brands across India and global markets. Our work focuses on a blend of creative storytelling + data-driven performance marketing, helping brands grow profitably while building long-term consumer trust.

We're now looking for a Creative Head who can take charge of creative direction across all client campaigns — ensuring high-performing ad creatives, compelling storytelling, and scalable creative systems.

Key Responsibilities

  • Creative Strategy & Leadership
  • Own the creative vision for all D2C brand campaigns across Meta, Google, and other paid platforms.
  • Conceptualize ad campaigns, storyboards, and content pillars for performance marketing.

  • Translate brand positioning into strong, conversion-focused ad concepts.

  • Content & Creative Production

  • Develop ad copies, video scripts, and creative frameworks for TOF, MOF, and BOF funnels.
  • Work with in-house designers, video editors, and external UGC creators to execute production.

  • Ensure creatives follow platform guidelines (Meta Ads compliance, hooks, CTAs).

  • Creative Performance Optimization

  • Analyze creative performance (CTR, Thumb Stop Ratio, Engagement, ROAS impact).
  • Continuously test new hooks, ad formats, and storytelling angles.

  • Build a structured "Creative Testing System" for the agency.

  • Team Management & Collaboration

  • Lead and mentor a team of copywriters, designers, and video editors.
  • Collaborate closely with Performance Marketers to align creatives with data insights.

  • Manage multiple client accounts and ensure delivery within deadlines.

  • Brand Storytelling & Positioning

  • Develop campaigns that not only sell but also build brand recall.
  • Keep track of consumer psychology, industry trends, and competitor strategies.

Requirements & Qualifications

  • 3+ years of experience in creative direction, ad copywriting, or brand storytelling (with at least 2+ years in D2C brands/agencies).
  • Proven portfolio of high-performing ad creatives (Meta Ads, Google Display, Video Ads).
  • Strong expertise in consumer psychology & digital storytelling.
  • Ability to manage a team of creative professionals (designers, editors, copywriters).
  • Hands-on experience with creative tools (Adobe Suite, Canva, Figma) & familiarity with UGC workflow.
  • Comfortable working in a fast-paced performance-driven environment.

Job Types: Full-time, Permanent

Pay: ₹30, ₹40,000.00 per month

Ability to commute/relocate:

  • Malviya Nagar, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

  • Do you have at least 3 years of experience in creative direction, ad copywriting, or brand storytelling?
  • Have you worked in a D2C or Performance Marketing agency/brand setup for at least 2 years?
  • Have you ever built or worked on a creative testing system (A/B testing hooks, ad formats, angles)?
  • Do you have experience managing a team of designers, video editors, or copywriters?

Work Location: In person